Associate Director, Consumer Marketing - Respiratory

Regeneron Pharmaceuticals • Sleepy Hollow, WY

10d • Hybrid

About The Position

Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron markets medicines for eye diseases, atopic dermatitis, asthma, COPD, chronic rhinosinusitis with nasal polyps (CRSwNP), eosinophilic esophagitis (EoE), oncology, hypercholesterolemia, and rare inflammatory conditions. Regeneron also has product candidates in development in other areas of high unmet medical need. The Associate Director of Pulmonology Consumer Marketing is responsible for the development and implementation of U.S. consumer marketing strategies for all current and future respiratory indications and for collaborating with cross-functional partners to ensure strategic alignment and execution. This role reports to the Senior Director, Pulmonology Consumer Marketing Lead. In this role, a typical day may include the following: Develop the Consumer Pulmonology marketing strategy and ensure alignment with the overall brand strategy across all current and future Pulmonology indications. Collaborate effectively in a matrixed working environment and within a strategic alliance. Oversee media planning and buying across digital and offline channels, including TV/online video, programmatic and endemic display, social, and search. Effectively convey and advocate for the Consumer Pulmonology marketing strategy among key internal team members and throughout the alliance. Build and maintain a CRM platform across online and offline channels, and oversee the creation of email and other communications. Manage multiple agencies to build creative across the digital ecosystem (e.g., website, banners, social ads, emails). Foster strong partnerships with Sales, Medical Affairs, Corporate Communications, Market Research, Patient Support Services, Legal, and other cross-functional partners to ensure aligned objectives at Regeneron and across the alliance. Ensure that marketing processes and programs align with corporate guidance and regulatory, legal, and ethical guidelines. Monitor spend against budget and manage projects to agreed-upon timelines, budgets, and scope.

Requirements

• Are well-versed in DTC media and return-on-investment analysis across all DTC channels.
• Apply expertise in digital media execution and CRM, including working with creative agencies and navigating regulatory/legal review processes (e.g., MLR, JRC).
• Bring strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrate strategic, scientific, and analytical competence and are focused on delivering results.
• Have strong communication and presentation skills, capable of articulating complex strategies to partners at all levels, including senior leaders, regardless of their technical background.
• A bachelor’s degree (required); an MBA is a plus.
• You bring 10+ years of progressive industry or relevant professional experience in strategic roles with a focus on consumer omnichannel strategy and franchise management.
• Willing to work in a hybrid environment with a minimum of four days on-site in Sleepy Hollow, NY.

Nice To Haves

• An MBA is a plus.
• Experience navigating and managing complex alliance partnerships is preferred.
• Respiratory/immunology experience is preferred.

Responsibilities

• Develop the Consumer Pulmonology marketing strategy and ensure alignment with the overall brand strategy across all current and future Pulmonology indications.
• Collaborate effectively in a matrixed working environment and within a strategic alliance.
• Oversee media planning and buying across digital and offline channels, including TV/online video, programmatic and endemic display, social, and search.
• Effectively convey and advocate for the Consumer Pulmonology marketing strategy among key internal team members and throughout the alliance.
• Build and maintain a CRM platform across online and offline channels, and oversee the creation of email and other communications.
• Manage multiple agencies to build creative across the digital ecosystem (e.g., website, banners, social ads, emails).
• Foster strong partnerships with Sales, Medical Affairs, Corporate Communications, Market Research, Patient Support Services, Legal, and other cross-functional partners to ensure aligned objectives at Regeneron and across the alliance.
• Ensure that marketing processes and programs align with corporate guidance and regulatory, legal, and ethical guidelines.
• Monitor spend against budget and manage projects to agreed-upon timelines, budgets, and scope.

Benefits

• health and wellness programs (including medical, dental, vision, life, and disability insurance)
• fitness centers
• 401(k) company match
• family support benefits
• equity awards
• annual bonuses
• paid time off
• paid leaves (e.g., military and parental leave)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level