Associate Director, Consumer Marketing - Immunology

AbbVie • Mettawa, IL

10h

About The Position

About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube. Job Description The Associate Director of Consumer Marketing will actively contribute to the design, development, and implementation of brand strategies and tactical initiatives that support Rinvoq’s Rheumatoid Arthritis and Giant Cell Arteritis consumer commercial objectives. The Associate Director will partner with key cross functional partners (marketing analytics and business intelligence, CI, PA, medical affairs, medical and regulatory review, OEC, and legal) to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels. This individual will also lead work with our strategic agency of record, and extended agency network. The Associate Director serves as the patient, brand, and product subject matter expert for consumer marketing within the Rheumatology organization. The Associate Director works closely with multiple commercial operations teams to ensure success in the development of strategy, creative, and execution plans including tactics, value propositions, positioning, segmentation, strategy and omni channel strategy, creative development, media planning, and measurement/analytics performance and optimizations. Internally, the Associate Director fosters positive working relationships, is responsible for directly leading at least one marketing manager and is highly collaborative with the Integrated Brand Team. Externally, the Associate Director works with various agency partners to successfully lead consumer strategy and execution. The Associate Director must demonstrate the ability to lead without authority while building a collaborative, integrated commercial brand team.

Requirements

• BA/BS Required, MBA Preferred
• 8+ years of marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience
• Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Excellent communication (oral, written, and presentation) and people skills
• Familiarity with field travel and participating in local market and patient immersions, pulling insights through to execution
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
• Understanding of social media platforms and their application
• Ability to influence senior management
• Balance of analytical capability and creative vision
• Ability to influence senior management and work with all levels in a highly matrixed organization
• Strong planning and organization skills, diligence, execution, and follow-through
• Demonstrated history of high performance

Nice To Haves

• MBA Preferred

Responsibilities

• Lead the continued evolution of the consumer strategic and tactical plan development for the Rinvoq RA and GCA indications
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
• Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, Digital Media, Mobile, and Video including broadcast TV
• Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material
• Provide leadership, direction, and development for direct reports
• Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis
• Lead competitive assessment and implications that are relevant for specific indications and our patients
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achieve brand objectives
• Develop content for and present to executive leadership
• Help patients better manage their conditions through improved patient experiences
• Grow brand/product penetration, share, awareness and requests
• Effectively track and manage the marketing budget
• Consistently execute multiple marketing projects in a timely manner

Benefits

• paid time off (vacation, holidays, sick)
• medical/dental/vision insurance and 401(k) to eligible employees
• long-term incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level