Associate Director, Consumer Marketing - BREZTRI

AstraZeneca • Wilmington, DE

181d

About The Position

Are you an experienced Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you're passionate about what science can do to make a difference to patients' lives and ready to discover what you can do - join us. At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you're our kind of person. The BioPharmaceuticals Business Unit (BBU) builds and implements meaningful therapeutic area and product strategies that are passionate about addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

Requirements

• Bachelor's Degree required, preferably in business, marketing or the sciences.
• 5+ years of pharmaceutical or healthcare related experience and 3 years Marketing experience.
• Leadership experience and team management skills.
• Experience in developing brand channel strategy and completing it.
• Experience managing complex projects at the project management level.
• Strong financial proficiency in analyzing and getting results.
• Successful project management experience with the ability to work with cross functional collaborators.
• Vendor/Agency Management - Manage relationships with agencies, consultants, and other third-party groups to maximize the product opportunity.

Nice To Haves

• Advanced Degree in business, marketing, or the sciences.
• Experience in Consumer Marketing.
• Experience in Insight/Market Research.
• Experience related to Respiratory therapeutic area.
• Experience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital).
• Development of digital customer experiences and/or e-commerce.

Responsibilities

• Input into the development of all aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, asset planning and maximization, and launch/lifecycle planning.
• Collaborate with cross-functional partners to bring Brand Strategy to realization through leadership of Market Research/Insight and analytics.
• Establish strong alliance with Global and US Medical, Corporate Affairs, Regulatory and MAPs partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks.
• Work effectively to build Patient campaigns/programs that deliver (TA) brand plan elements.
• Demonstrated ability to motivate, develop, and inspire employees.
• Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams.
• Responsible for leading defined work streams and brand opportunities as defined by Marketing Director, with accountability for product.
• Collaborate with Director, Marketing in developing product forecasts utilizing analytical sources.
• Understand key levers to pull to meet or exceed projections.
• Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner.
• Foster enduring relationships with encouraging leader advocates and customer advocacy groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree