Associate Director Consumer & Market Insights, Home Care

Unilever • Hoboken, NJ

123d • $141,680 - $212,520

About The Position

The CMI Director for Home Care USA will be at the forefront of driving innovation, leveraging state-of-the-art technologies, and developing a world-class predictive analytics capability with a deep understanding of consumer and shopper behaviors. You will lead a high-performing team, guiding the organization in making strategic decisions based on foresight, and sophisticated consumer insights.

Requirements

• Minimum 10 years in a strategic insights marketing role; 5+ years in CPG company preferred.
• Minimum Bachelor's Degree; Advanced Degree preferred.
• Proficiency in new age data and analytics, AI, digital marketing and e-commerce savvy.
• Mastery of both Qualitative and Quantitative research methodologies.
• Experience with syndicated data sources and analytical approaches such as IRI, Household Panel, marketing mix analysis.
• Depth and breadth of experience across all brand communications channels.
• Ability to uncover powerful emotional consumer & cultural insights.
• High levels of leadership in influencing senior stakeholders.
• Strong drive to generate new initiatives and see them through to action.
• Exceptional communicator (verbally and written).

Nice To Haves

• Experience with and/or passion for purposeful brands.
• Strong commercialization skills or desire to develop these skills.

Responsibilities

• Identify and translate consumer, customer, market and channel needs & desires, multi-source insights and behaviors to guide brand strategy, innovation and portfolio.
• Provide intelligence to shape and future proof businesses by identifying emerging trends.
• Lead Consumer Insights team as a critical business partner building a deep understanding of the core Seventh Generation consumer.
• Define target consumer for Seventh Generation brand and stay at the forefront of consumer's shifting attitudes and behaviors.
• Coach and guide The Laundress business on leveraging available data.
• Lead the development and execution of comprehensive annual insights agenda against business objectives.
• Collaborate to develop growth strategies and create an innovation pipeline.
• Lead work to understand the impact of marketing investments and drive strategic marketing plans.
• Manage, develop, and inspire two direct reports.
• Build and manage relationships with agency partners.

Benefits

• Health insurance (including prescription drug, dental, and vision coverage).
• Retirement savings benefits.
• Life insurance and disability benefits.
• Parental leave.
• Sick leave.
• Paid vacation and holidays.
• Access to numerous voluntary benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Food Manufacturing
• Education Level: Bachelor's degree