Associate Director, Connections Strategy

PUBLICIS GROUPE•Boston, MA

34d

About The Position

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. Overview Job Responsibilities: As Associate Director, Connections Strategy, your integrated campaigns, media and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, you'll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned, shared and earned touchpoints that inspires connected creativity.

Requirements

A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life
A strong analytical thinker with exceptional research dexterity, including deep experience with media-centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration
A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
Familiarity with paid, owned, earned and shared tactics and the different levers each hold within the consumer experience
strong work experience (7-9 years
min 4-year college degree

Nice To Haves

Masters preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis
Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
Mapping consumer experience journeys to identify high-impact moments for brands to connect, including owned touchpoints
Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life, including dynamic content
Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs