Associate Director, Connections Strategy

Digitas•New York, NY

52d

About The Position

As Associate Director, Connections Strategy, your media and marketing expertise will be essential to supporting and inspiring strategic direction for client engagements. Demonstrating an intimate understanding of how consumers and B2B audiences interact with the world around them, you'll focus on effectively solving clients business challenges and inspiring networked experiences through an orchestrated system of paid, owned and earned touchpoints. This role will be pivotal in developing strategies that connect with various B2B audiences to move them through the funnel and create business impact for our clients.

Requirements

A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life
A B2B expert with a strong understanding of how to engage B2B buyers within their roles as decision makers and connecting with their emotions as human beings
A strong analytical thinker with exceptional research dexterity, including deep experience with media-centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration
A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view
An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

Developing strategies that turn clients' business objectives into marketing strategies that connect with key B2B decision makers
Analyzing and illuminating how consumers and B2B audiences interact with content and media through research and rigorous data analysis
Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
Mapping B2B buying journeys and/or consumer experience journeys to identify high-impact moments for brands to connect
Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life
Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer and B2B trends
Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs