Associate Director, Communications-Hybrid

United Way Miami Inc • Miami, FL

74d • $67,995 - $76,125

About The Position

United Way Miami, Inc. is hiring an Associate Director, Communications to join our team. As an Associate Director, Communications, is responsible for developing and implementing communications strategies and plans. They oversee, create, and disseminate communications materials about organizational issues and news. They generate strategic messaging for the organization’s lines of business.

Requirements

• Bachelor’s Degree in Communication/Public Relations/Journalism/Marketing; advanced degree or certifications desirable, or equivalent experience.
• Five to seven years’ experience in Publicity/Writing/Marketing assignments.
• Proficiency in Microsoft Office Suite, advanced social media sites, project management software (such as Asana), social media management platforms (such as Sprout Social).
• Working knowledge of Adobe Creative Suite and photography/video equipment (preferred).
• Knowledge of modern web browsers.
• AP style grammar; excellent oral and written communication skills; effective organization and time management skills.
• Knowledge of social media is a must.
• Some knowledge of photography and/or videography and video editing is a plus.
• Ability to work well with a diverse population.
• Strong customer service skills required, as well as the ability to engage in public speaking.
• Bilingual English/Spanish preferred.

Nice To Haves

• Advanced degree or certifications in relevant fields.
• Knowledge of photography and/or videography and video editing.

Responsibilities

• Manage strategies, outreach efforts, and content creation that enhance the UWM brand and aid in fostering connection and engagement of employees, current/prospective donors, and volunteers.
• Drive strong communications engagement from various stakeholders with the goals of expanding share of voice and optimizing quality of coverage.
• Collaborate with AVP to ensure and maintain a consistent brand message.
• Develop crisis communication plans, coordinate with internal teams, and provide timely and transparent communication to stakeholders.
• Review and approve all written press releases, media alerts, and submissions to the press.
• Maintain up-to-date media and contact list (beat reporters, news stations, national outlets).
• Write and assist with copy for the executive leadership team and the Office of the President and CEO.
• Pitch relevant story ideas/initiatives to local and national media.
• Source and submit applications for awards and panels to help amplify brand awareness for the organization and the CEO.
• Work closely with AVP and external vendors to support media communications and development of public relations materials, including press releases, scripts, talking points, OpEds, etc.
• Develop visuals to support advertising, publicity, and marketing opportunities.
• Leverage current practices and technologies to generate engagement and expand online media presence.
• Stay abreast of communications trends that can be implemented to elevate the brand, pillar work, events, and initiatives.
• Lead on designated line of business, campaign, or initiative – communications overall needs to the M&C team.
• Attend events to support a variety of functions, including staffing photographers/videographers, facilitating media, executive leadership, social media coverage, show calling, and overall event functions.
• Develop other team members to assist with the coordination of event coverage.
• Contribute to regular insight reports, including monthly board and scorecard updates, quarterly reports, and year-end final reports as needed.
• Lead social media strategy; work closely with Social Media/Digital Marketing Manager and external partners to ensure proper promotion of UWM events and initiatives.
• Repurpose content to produce promotional materials featuring UWM’s brand.
• Build content library to be used across various platforms, including website, e-newsletter, social media channels, as well as local media.
• Lead on reviewing and approving content, as well as supervising team members.

Benefits

• 3 WKS+ Vacation Paid*
• 12 Paid Holidays
• 12 PTO Paid Days
• Competitive Health Benefits Package
• Wellness Program Reimbursements up to $50/month
• Short Term Disability at NO COST
• Life Insurance & AD&D 2X Annual Salary at NO COST
• Employee Assistance Program
• Retirement Plan UP TO 6% Employer Funding
• Professional Development Opportunities
• Discounted On-Site Early Childhood Care
• Tuition Assistance for Early Education Degree
• Free Monthly Transit Card

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree