Associate Director, Commercial Engagements & P2P Strategy

Takeda

1d•Hybrid

About The Position

The Associate Director, Commercial Engagements & P2P Strategy, offers a unique opportunity to shape Takeda’s first commercial footprint in Dermatology through national congresses, regional conferences, Advisory Boards, and peer-to-peer (P2P) engagements. As a key member of the Dermatology brand team, you will lead promotional initiatives by developing and executing strategic marketing plans for educational programming and conference participation. This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Director, Head of HCP Engagements.

Requirements

Dermatology experience required
Bachelor’s degree is required with a preferred focus in Biology, Marketing, Strategy, and/or Business Administration
10+ years of commercial biopharmaceutical experience, including substantial expertise in speaker bureau management and congress marketing
2+ years in leadership roles with increasing responsibility, demonstrating progressive experience in marketing or sales within the biopharmaceutical industry
Experience leading and executing congress strategies and tactics, and sponsorship opportunities
Experience leading Speaker Bureau strategy, training, content development, and execution of national-level programs
Must have strong leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk
Ability to collaborate and work effectively with cross-functional teams, with a proven ability to influence without authority
Must have organizational, analytical, problem-solving, and strategic thinking skills and the ability to manage multiple projects simultaneously
Must have excellent oral and written communication skills, learning agility, financial management, and budgeting capabilities
Willingness to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. Weekend travel may be required.

Nice To Haves

Psoriasis (PsO) therapeutic expertise strongly preferred
New product launch experience
In-depth knowledge of buy-and-bill reimbursement models and payer dynamics

Responsibilities

Champion MedComm strategy by leading a team dedicated to the creation, execution, and communication of congresses, conferences, advisory boards, and peer-to-peer (P2P) engagements for the dermatology brand.
Support the development of others and foster a positive culture within the team and with cross-functional partners.
Possess strong leadership and communication skills with a high level of influence and trust.
Demonstrate excellent interpersonal skills, including coachability, receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators.
Lead a team that will own and execute congress activities, including booth design, digital and print assets, presentations/content, and engagements.
Support the strategy, development, planning, and execution of key national congresses and regional conferences to advance Takeda’s presence, disease state awareness, and brand.
Foster relationships with medical associations leadership to represent Takeda and our values.
Lead cross-functional teams toward a shared vision of success within a fast-paced hybrid of in-person and virtual environments.
Provide on-site support and leadership during live events and organize post-event readouts.
Lead and oversee congress booth staff for scheduling, training, and certification.
Build strategy for regional conference assets to support field initiatives for optimal presence.
Partner with external agencies and contractors to develop and execute creative briefs, sponsorship tactics, and meeting logistics to meet high-quality deliverables across key initiatives.
Assume budget accountability for sponsorships and agency spend, including project scope and monthly accrual process.
Conduct Quarterly Business Reviews (QBRs) to evaluate brand/agency collaboration and performance to highlight what works well and align mutual action plan post-meeting.
Lead a team that will own and execute the development, planning, and execution of HCP peer-to-peer engagements.
Build the strategic annual plan for the Brand team inclusive of all fee for service (FFS) activities, including but not limited to P2P activities, innovative program types, advisory boards, and consultant projects.
Spearhead the annual Speaker Bureau training to ensure E&C and L training, MPE portal training, and onlabel approved content training with contracted speakers.
Oversee the speaker bureau by ensuring training records, compliance monitoring, and execution meet internal guidelines and policies.
Collaborate with internal cross-functional stakeholders (Marketing, PRT, Medical Affairs, Legal, Regulatory, Ethics & Compliance) to ensure the approval of assets and that all activities comply with policies and regulations.
Collaborate with external stakeholder agencies: Program vendor for operational excellence and MedComm to create educational, medically accurate, and informative slide deck presentations to enhance the understanding of disease state and brand.
Advocate on behalf of the speaker bureau by sharing feedback and contributing to improvements to processes and experiences.
Manage spend against budget and annual forecast and reconcile all monthly reporting requirements.
Lead a team that will own and execute the development, planning, and execution of HCP Advisory Boards to gather actionable insights that inform brand strategy and decision-making.
Collaborate cross-functionally with Medical Affairs, Compliance, Legal, and Commercial teams to ensure advisory board activities align with internal policies and external regulations.
Oversee logistics and vendor coordination for in-person, virtual, or hybrid advisory board meetings, ensuring seamless execution.
Execute post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal team.

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k) plan and company match
Short-term disability coverage
Long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time per calendar year
Up to 120 hours of paid vacation for new hires per calendar year
U.S. based employees may be eligible for short-term and/ or long-term incentives