About The Position

This role will be part of the Commercial Analytics & Insights group and support the US market. The Associate Director will serve as the analytics lead for a designated business unit, with broad analytical responsibilities across both health care professionals (HCP) and Consumer domains. The individual will interact with Sales, Marketing, and Commercial Operations leadership, providing decision-makers with analytically based recommendations to inform the optimal level and mix of investments across channels, brands, and customer segments.

Requirements

  • Bachelor’s degree in a quantitative field is required.
  • Minimum of seven years of relevant work experience in commercial analytics within the pharmaceutical industry, or five years with an advanced degree.
  • Strong experience developing and applying analytics solutions to business challenges in Marketing and/or Sales within pharma.
  • Demonstrated ability to manage multiple analytical projects simultaneously, with strong client and project management skills.
  • Proven leadership and communication skills, with the ability to translate technical analyses into concise, decision-driven presentations for senior leaders.
  • Experience managing cross-functional teams and/or outside service providers to deliver on analyses with multiple contributors and stakeholders.
  • Working knowledge of R, Python, and Excel required; experience with SQL, cloud computing, and other data mining/analytical tools preferred.
  • Strong understanding of the pharmaceutical industry and familiarity with third-party data sources (e.g., Symphony Health, IQVIA, longitudinal patient-level data).
  • Experience with test vs. control analyses, pilot designs, and optimization approaches preferred.

Nice To Haves

  • Advanced degree in Statistics, Decision Science, Operations Research, Data Science, Computer Science, or a closely related field is preferred.

Responsibilities

  • Lead analytics support for one business unit, serving as the primary partner to brand, sales, and commercial operations teams.
  • Develop market segmentation, targeting strategies, and customer engagement journeys for launch and inline brands in collaboration with business leaders.
  • Design and execute sales force sizing/re-sizing and deployment strategies using promotional responsiveness, ROI analysis, workload build-up, and business/competitive trends.
  • Estimate the sales impact of HCP and HCC channels through advanced statistical, machine learning, and predictive models.
  • Build and analyze behavioral segments, promotional response models, ROI analyses, marketing mix models, and promotional sequence optimization to determine business impacts of both HCP and consumer promotions.
  • Synthesize and provide insights on consumer media channels (TV, print, social, digital, mobile, search, etc.) and their conversion effectiveness into business drivers.
  • Perform in-depth analysis of customer-level engagement data (personal and non-personal) to inform brand opportunities and choices.
  • Recommend customer engagement and digital best practices across channels to improve relevancy, engagement, and overall experience.
  • Analyze competitive market strategies, products, and shares, and generate actionable insights for senior stakeholders.
  • Research and apply emerging analytical methods (machine learning, deep learning, advanced statistical modeling, cloud computing, etc.) to measure promotional impact and optimize budget allocations.
  • Communicate effectively with cross-functional teams and senior management to ensure insights are decision-ready and actionable.
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