Associate Director, Business Analytics

Omnicom Media US PHD•New York, NY

9h•$70,000 - $125,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Requirements

Solid industry knowledge in marketing analytics and data, including first and third party data, data lakes, data clean rooms, and aggregated and user level data.
Experience supporting integrated marketing efforts across media and customer journeys, including exposure to budgeting, revenue forecasting, and ROI measurement.
Working knowledge of audience-based marketing and data driven advertising approaches.
Strong analytical and problem-solving skills, with the ability to clarify business questions, work through data-driven solutions, and support issue resolution.
Demonstrated ability to build productive client relationships and collaborate effectively with cross functional partners.
Clear and confident communication and presentation skills. Able to explain analytical findings and business implications in a straightforward way.
Ability to support the development of colleagues. Strong organizational and prioritization skills, with experience in business writing, analysis, and basic project management, including scope, timing, and deliverables.
A university degree and 5+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Build a strong understanding of client business goals, strategic priorities, and competitive dynamics. Support the development of data driven approaches to address those needs.
Contribute to analytics work that delivers clear and actionable insights. Help shape findings into narratives that inform client decisions and campaign optimization.
Support the development and execution of the Measurement Plan and Learning Agenda, including the design and analysis of tests with defined KPIs tied to client objectives.
Manage media performance reporting across multiple campaigns in partnership with Planning and Investment teams. Deliver clear analysis that explains results and recommends next steps.
Ensure accurate and timely delivery of scheduled and ad hoc reporting and analysis.
Support research initiatives that strengthen consumer understanding and inform strategy development.
Identify opportunities to improve processes, tools, and team workflows.
Mentor junior team members and contribute to a collaborative, high performing team culture.