Associate Director, Brand and Launch Excellence

Bristol Myers Squibb • Princeton, NJ

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About The Position

The Associate Director will be pivotal in advancing BMS’s rewire marketing approach, championing the development and execution of a best-in-class launch excellence approach. This position is instrumental to ensuring priority launch brands are set up to succeed in utilizing and activating the Launch Excellence This position will partner closely across the matrix brand teams providing guidance and leading the initial start of up of the launch process. Reporting to the Senior Director of Brand & Launch Excellence, this position will work closely with the Director of Brand & Launch Excellence along with the Associate Director of Launch Excellence Operations, partnering with the priority brand launch teams. The role requires a unique blend of commercial acumen, comfort with technology, strong communication project management skills. This individual will be responsible for helping to lead the brand team along the adoption journey of the Lx Playbook, orchestrate walk the walls to establish the deliverables across the matrix that align to a specific launch scenario. Success in this role hinges on the ability to build strong relationships across the brand team, influence stakeholders at every level, and balance commercial priorities with technical requirements to accelerate launch performance and enable the brand teams to focus on launch strategy to ensure success.

Requirements

• Bachelor’s degree required
• Minimum of 7 years of healthcare/pharmaceutical/biotech commercial project management experience with a minimum of 5 years of commercial/launch experience preferably across a variety of therapeutic areas within a large market and worldwide experience in marketing in or outside pharma (e.g., consumer health)
• Project management experience with complex, matrixed organizations
• Product launch project management/leadership experience required
• Demonstrated ability to lead and influence without direct authority, managing stakeholder expectations at all levels in a matrixed global environment while maximizing business value delivered
• Strong commercial launch business acumen (understands how a pharma business operates), leveraging this understanding to inform decisions
• Self-starter. Can operate in an environment with little/no direction
• Has a track record of fostering a collaborative environment and creating a strong rapport
• Demonstrated analysis and problem-solving skills using innovative thinking
• Experience with team/workshop facilitation and data gathering/synthesis
• Demonstrated ability to manage and/or oversee multiple, simultaneous projects and programs
• Experience with managing projects across adaptive and predictive methodologies e.g. Agile and Waterfall
• Experience with managing work across multiple teams, resolving issues ensuring excellence
• Excellent teamwork and interpersonal skills, with the ability to communicate and collaborate with employees and management at all levels
• Strong facilitation and meeting management skills; Strong communicator via all media: collaboration technologies (SharePoint, Teams, etc.) and presentations written, emails, verbal
• System implementation experience
• Must have significant experience in creating a project plan, constructing timelines, projections, and risk/issue facilitation in a process-oriented organization

Nice To Haves

• PMP preferred

Responsibilities

• Working with Brand Leads within Medical, Marketing, and Market Access (3M), leads the launch project teams/workstreams to execute on assigned complex launch(es) across therapeutic areas using the established BMS launch methodology and centralized tool
• Acting in a project management capacity, oversee the planning and execution of initial and/or line extension launches to deliver on intended outcomes while collaborating on evolving ideas and discovery of new requirements to maximize return on investments
• Working with the 3M and brand leads, develop and deliver the launch kickoff and all relevant materials to be included in the presentation
• In alignment with established BMS launch best practices, work within the BMS Playbook and with each workstream to identify and lock in appropriate key deliverables including tasks, dependencies, timing, and risks/issues
• Conduct the Walk-the-Walls session with the full launch team and then lock in/baseline and drive the launch project plan
• Establish and deliver appropriate communications plan according to the endorsed BMS recommended template
• Creates in partnership with the brand team and maintain Initial launch team project plan, RAID log, Risk/Issue mitigation, weekly/fortnightly/monthly team status updates according to the centralized BMS tool and predefined KPIs, launch team organization chart, collaboration site/data repository, timelines
• Assists in monitoring appropriate updates from launch team members and ensure updates are appropriately incorporated into the master plan via BMS tool
• Periodically evaluate performance and develop action plans to ensure achievement of performance goals
• Proactively remove obstacles to drive launch projects’ momentum and progress
• Engage and energize the launch teams to ensure optimal performance and proactively remove obstacles to drive launch team momentum and progress.
• Act as a centralized point of escalation for the launch team
• Prepare all and clearly communicate (status) updates with quant/qual metrics, expectations and focus the team on the right deliverables, reporting at the right time and constantly communicate potential risks, issues, interdependency implications
• Help to train/inform new launch team members on the reporting expectations, central launch tool, and any other team knowledge to ramp up quicker and more effectively to enable high performing team behaviors

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level