Associate Director, Audience Strategy

PUBLICIS GROUPE•Chicago, IL

29d•$110,580 - $158,865•Hybrid

About The Position

The Associate Director will be a highly motivated, entrepreneurial, meticulous individual, balancing their passion for innovative MarTech & Data solutioning experience with their bias toward action. The Associate Director will work with the Audience Strategy practice leads and DTAI leadership to implement an execution roadmap for each Infinite Roar client and will partner with Infinite Roar client teams to educate them on the myriad uses of audience-led data strategies, employing 1P, 2P & 3P inputs to drive innovation and proprietary technology, including clean rooms, CDPs, sophisticated audience strategies, full-funnel measurement, targeting/re-targeting & suppression strategies. They will develop insights and audience profiles to aid long-term planning. They will engage with first-party and third-party data vendors and publishers to improve the data opportunity for the client beyond current options. This is a hybrid role requiring 3 days a week in the Chicago office.

Requirements

4-5+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
5+ years of experience in digital media and ad technology
Excellent oral, written and client presentation skills
In-depth technical knowledge of ad and marketing technology, including ad servers, dynamic creative, streaming video, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. and the ability to translate these complex technical concepts to non-technical partners
Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations
Strong project management skills
Previous agency-side experience preferred
Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics
Digital Audience and Performance Marketing Data Analytics experience preferred
Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred.
Embody a can-do attitude, and a "figureoutability" mentality

Nice To Haves

Start-up experience is a plus

Responsibilities

Serve as the day-to-day partner across teams, managing delivery against client workflows & operationalizing the vision for Audience Strategy
Conduct primary audience research, define core audiences to sustain and grow, and establish partner alignment to help shape marketing and content strategies
Represent Audience Strategy as the in-house expert in how 1P and 3P audience data and data-driven media activation can drive business and improve return on investment for clients
Evangelize best-in-class deterministic technologies & data strategies, including partnership with investment arms to support campaign activation as well as advanced data use cases
Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
Leverage data-driven processes to improve targeting precision and optimize campaign performance in real time to deliver client outcomes
Share knowledge with client and internal teams regarding audience insights and results to impact business needs

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume