Associate Director, Amazon Ads

Tombras • Knoxville, TN

10d

About The Position

Own end-to-end Amazon Ads activation and performance for assigned clients, including account structure, campaign automation, campaign creation, ongoing optimization, testing, sales forecasting and budget pacing.
Lead the client performance rhythm for Amazon Ads—running daily/weekly client status calls as needed (pacing, priorities, promos, and issue resolution), delivering clear, actionable reporting recaps and recommendations, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next.
Lead execution across Amazon ad products:
Sponsored Products, Sponsored Brands, Sponsored Display
Partner with Tombras’ Programmatic Investment team on Amazon DSP:
Provide Amazon-specific audience and retail context (category dynamics, product priorities, promo calendar, retail readiness inputs)
Collaborate on full-funnel planning, audience strategy, and performance narratives
Ensure DSP efforts align with Sponsored Ads learnings (search query demand, product targeting, creative insights)
Build and manage scalable workflows in Pacvue and other Amazon/retail media platforms to drive automation, efficiency, and disciplined pacing.
Drive core performance levers: keyword and product targeting strategy, search term harvesting, bid and budget optimization, placement controls, audience tactics, and creative testing plans.
Partner with Creative and client commerce stakeholders to improve retail readiness (catalog hygiene, PDP content needs, promotional timing, inventory signals) and translate insights into actions that improve conversion and efficiency.
Collaborate with Media Strategy and broader media investment teams to connect Amazon Ads into full-funnel plans (e.g., social, video/CTV, programmatic), while keeping Amazon’s retail realities and KPIs front and center.
Work closely with Analytics + Data Science to define the measurement approach (including AMC/Attribution where feasible), align reporting definitions, and deliver clear performance narratives for weekly/monthly cadences and QBRs.
Establish and maintain Amazon execution standards: naming conventions, QA checklists, reporting definitions, testing roadmaps, and “what good looks like” benchmarks.
Contribute to new business: Amazon audits, POVs, forecasts, launch plans, and pitch support related to Amazon growth and marketplace share capture.
Mentor and guide junior talent as the team scales; help train other media teams on how Amazon differs from traditional paid search and programmatic.

Requirements

• 7+ years of performance media experience, with 5+ years hands-on Amazon Ads management (agency experience strongly preferred).
• Demonstrated ability to manage meaningful budgets and drive measurable performance improvements across Sponsored Ads; DSP experience is a strong plus.
• Strong working knowledge of Amazon Ads KPIs and decisioning: ROAS, TACoS/ACoS, NTB/customer acquisition, share-of-voice/rank dynamics, promo impacts, and margin awareness (where data is available)
• Proven ability to build campaign structures that scale, with disciplined pacing and a test-and-learn mindset.
• Strong client presence—able to lead weekly performance cadences and contribute confidently to executive QBR narratives.
• Excellent cross-functional collaboration skills (Creative, Analytics, Media Investment, client eComm teams).
• A builder mindset: you enjoy creating standards, playbooks, and repeatable operating rhythms.
• Tools you’ll use. You should be comfortable navigating and operationalizing a modern commerce media tool stack, including:
• Amazon platforms
• Amazon Ads Console (Sponsored Products/Brands/Display)
• Amazon DSP (preferred)
• Amazon Marketing Cloud (AMC) (preferred)
• Amazon Attribution, Amazon Brand Analytics, Search Query Performance reporting
• Cross-retailer / Amazon operating platforms
• Pacvue (strongly preferred)
• Skai (Kenshoo) (strongly preferred)
• Other common platforms you may have used: Teikametrics, Perpetua, Quartile
• Retail intelligence & digital shelf analytics (examples)
• Profitero, CommerceIQ, Stackline, DataWeave, Similarweb Digital Shelf Intelligence
• Marketplace research tools you may have used: Helium 10, Jungle Scout, Keepa (helpful, not required)
• Measurement, audiences, clean rooms, and analytics surfaces
• GA4 or Adobe Analytics (as relevant to broader measurement)
• Ad server / tagging tools as applicable (e.g., CM360)

Responsibilities

• Own end-to-end Amazon Ads activation and performance for assigned clients, including account structure, campaign automation, campaign creation, ongoing optimization, testing, sales forecasting and budget pacing.
• Lead the client performance rhythm for Amazon Ads—running daily/weekly client status calls as needed (pacing, priorities, promos, and issue resolution), delivering clear, actionable reporting recaps and recommendations, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next.
• Lead execution across Amazon ad products: Sponsored Products, Sponsored Brands, Sponsored Display
• Partner with Tombras’ Programmatic Investment team on Amazon DSP
• Build and manage scalable workflows in Pacvue and other Amazon/retail media platforms to drive automation, efficiency, and disciplined pacing.
• Drive core performance levers: keyword and product targeting strategy, search term harvesting, bid and budget optimization, placement controls, audience tactics, and creative testing plans.
• Partner with Creative and client commerce stakeholders to improve retail readiness (catalog hygiene, PDP content needs, promotional timing, inventory signals) and translate insights into actions that improve conversion and efficiency.
• Collaborate with Media Strategy and broader media investment teams to connect Amazon Ads into full-funnel plans (e.g., social, video/CTV, programmatic), while keeping Amazon’s retail realities and KPIs front and center.
• Work closely with Analytics + Data Science to define the measurement approach (including AMC/Attribution where feasible), align reporting definitions, and deliver clear performance narratives for weekly/monthly cadences and QBRs.
• Establish and maintain Amazon execution standards: naming conventions, QA checklists, reporting definitions, testing roadmaps, and “what good looks like” benchmarks.
• Contribute to new business: Amazon audits, POVs, forecasts, launch plans, and pitch support related to Amazon growth and marketplace share capture.
• Mentor and guide junior talent as the team scales; help train other media teams on how Amazon differs from traditional paid search and programmatic.

Benefits

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Unlimited PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed