Associate Director, Above Brand & Digital Lead, US Precision Medicine

AstraZeneca • Gaithersburg, MD

89d • $180,875 - $271,312

About The Position

As the Associate Director, Above Brand & Digital Lead for Precision Medicine Marketing, you'll be at the forefront of shaping the commercialization of AstraZeneca’s precision-enabled therapies. Your mission? To design and implement a robust above brand strategy with a focus on digital and non-personal promotion execution. Collaborate with Precision Medicine Marketing Indication Leads and take ownership of above brand content and deployment. This exciting role is based at our Gaithersburg, MD campus, the hub for US Oncology and the Oncology Business Unit.

Requirements

• Bachelor's degree
• 5+ years of marketing experience with 2+ years digital/omni-channel/NPP experience.
• Experience working in collaborative team settings liaising between agencies/media teams.
• Experience with non-personal promotion campaigns & targeting multiple customer groups.
• Excellent communication and presentation skills and high emotional intelligence, organizational skills and effective team skills.

Nice To Haves

• An MBA or advanced degree.
• Oncology and companion diagnostic experience within pharma.
• Proficiency with the application of data, analytics & digital tools in marketing and business processes.

Responsibilities

• Oversee seamless execution, integration, and continuous improvement of marketing channels for Precision Medicine Above Brand content, including Web & Media.
• Analyze and optimize marketing channel performance for Precision Medicine Above Brand content to enhance efficiency, engagement, and return on investment in alignment with business objectives.
• Consult and collaborate with Precision Medicine Marketing Indication Leads to develop important metrics, customer journeys & optimal channels for non-personal promotion for priority biomarkers.
• Regularly review, refine, and adapt workflows to meet changing business needs and deliver a seamless omnichannel experience.
• Identify and capitalize on emerging channels, trends, and technologies to enhance customer engagement and channel mix.
• Drive innovation through testing new tactics, platforms, and strategies, fostering a culture of continuous improvement and data-driven decision-making.
• Manage the creative & media agency relationships for Precision Medicine Above Brand related tactics, including the AstraZeneca approval process to ensure timely deployment of content.
• Adhere to the AZ Code of Conduct, Standards, and SOPs as well as follow all regulatory and compliance requirements for your role.

Benefits

• 401(k) plan
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees