The Associate Digital Marketing Manager is a knowledgeable marketing professional that leads/manages moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space. This role is responsible for supporting internal and/or external consulting and advisory services for businesses or functions within own portfolio, as well as applying best practices to implement process, product or service improvements. The role sits on the Brand Media and Organic Social Media team, which ladders up under the Brand and Community Marketing organization. The team handles the strategy, planning, buying, execution, and measurement of all enterprise brand media plans and awareness plans. The team works across all lines of business internally at TD, as well as directly with our media agency of record. Typical day for this individual looks like many other marketing analysts in the industry. The individual will sit across the brand media and social media team and act as the COE and subject matter expert in the marketing analytics space, helping to develop measurements strategies that help to reach the marketing and business objectives. The individual will work help to develop our brand measurement framework, which is designed to measure awareness media's impact on the bottom line of the business. The individual would work with the other strategy and media professionals on the larger marketing organization to help with development of measurement strategies and reporting those results out to the marketing organization at large. The individual would be in various media and data platforms a good bit for data gathering and visualization.