Associate, Digital Engagement Operations | Advocacy Team

Good Reason Houston•Houston, TX

30d•$55,000•Hybrid

About The Position

Good Reason Houston exists to ensure that every child, in every neighborhood of Houston, has access to a world-class public education and the opportunity to thrive in the Houston of tomorrow. From a child’s first day of Pre-K to their first day on the job, we work to make sure every student is prepared for success in school, career, and life. Anchored in a cradle-to-career vision, Good Reason Houston is driven by a bold North Star Goal: to double the rate of public school graduates earning a living wage by 2040, positioning economic mobility as the ultimate measure of student success. Achieving this goal requires collaboration across sectors, and Good Reason Houston serves as Houston’s regional education backbone, uniting public school systems, higher education institutions, employers, and civic leaders around a shared vision for student success. Good Reason Houston builds awareness of, advocates for, and advises school systems on measures aimed to improve the quality of education available to all. Today the organization partners with 25 public school systems that collectively serve 700,000 students across 900 public schools in the Houston region. We seek to cultivate a shared regional vision for educational quality, to build the capacity for change required within districts and the greater Houston community, and to foster collective ownership to support student-level results for kids across our city. Houstonians for Great Public Schools is committed to transforming public education by ensuring students are the central focus of every decision. Houston GPS mobilizes voters, parents, and community leaders to drive exceptional outcomes in Houston public schools by supporting and electing leaders who champion student-first policies. Through transparency, accountability, and clear data, we unite diverse voices around a shared commitment for meaningful and constant improvement in local school districts. About the Role The Associate, Digital Engagement Operations builds and maintains the operating systems that power Good Reason Houston’s (GRH) advocacy and grassroots engagement, as well as those of our partner organization, Houstonians for Great Public Schools. This role plays a critical function on the Advocacy team by ensuring our digital infrastructure enables targeted mobilization in support of GRH’s policy priorities and enterprise North Star Goal. The Associate manages the advocacy CRM and digital analytics systems, ensuring the team has reliable, actionable data to execute high-quality outreach and mobilization efforts. This role ensures that all digital engagement operations reinforce GRH’s broader mission to expand economic mobility and living-wage attainment for Houston students. The Associate serves as a key connector between Advocacy, Communications, and the Research & Data departments—supporting the systems and processes that move parents and community members from first contact to sustained, active leadership.

Requirements

1–3 years of experience in digital marketing, communications, or related field
Familiarity with social media platforms and management tools
Strong comfort with website updates and quality assurance (WordPress, Wix, or similar)
Experience using CRMs or email marketing platforms (EveryAction, Mailchimp, etc.)
Ability to track and report analytics (Google Analytics, Meta Insights, etc.)
Excellent organization and attention to detail
Strong written communication and messaging adaptability
Comfortable troubleshooting and coordinating fixes with vendors when needed

Nice To Haves

Experience with paid digital campaigns (ads and boosted posts)
Content creation skills such as graphics or short-form video (Canva, CapCut, etc.)
Experience in advocacy, civic engagement, or political campaigns
Understanding of accessibility and inclusivity in digital content

Responsibilities

CRM & Data Management – 25%
Administer the Advocacy CRM, by managing data hygiene, deduplication, tagging, list imports/exports, and accurate engagement tracking to ensure information is reliable and actionable.
Maintain current, comprehensive records for parents, partners, volunteers, trustees, and supporters across GRH and GPS efforts, ensuring alignment with organizing, advocacy, and fundraising needs.
Build and maintain simple,scalable data structures (lists, tags, custom fields) that enable effective organizing workflows, advocacy campaigns, and advancement pipelines.
Partner with the Research & Data and Operations departments to uphold data standards, privacy practices, and consistent system use across the organization
Engagement Tracking & Reporting – 20%
Design, build, and maintain dashboards and update processes that track departmental priority progress and monitor inputs to enterprise OKRs and targets, ensuring information remains current, accurate, and accessible to key stakeholders supporting mobilization and advocacy decision-making..
Monitor supporter journeys across the engagement funnel and regularly identify participation drop-off patterns, surfacing clear, actionable insights that inform adjustments to outreach, onboarding, and leadership pathways..
Produce timely, concise monthly and quarterly updates that translate supporter data into actionable insights and recommendations for the GRH Advocacy department and Houston GPS teams, supporting strategy refinement, pacing, and resource allocation.
Digital Analytics & Insights – 15%
Monitor website, email, and social media analytics to understand reach, engagement, and conversion across digital channels, ensuring visibility into how supporters interact with GRH and GPS content.
Connect digital analytics with field and event participation data to build a more complete picture of supporter behavior across channels and identify patterns that inform targeted mobilization.
Analyze the effectiveness of digital outreach tactics and surface clear insights and recommendations that inform decisions about which strategies to sustain, adjust, or discontinue based on performance and audience engagement.
Translate digital performance trends into insights that strengthen outreach targeting, improve supporter progression across engagement pathways, and reinforce mobilization efforts tied to GRH’s advocacy and enterprise priorities.
Outreach & Campaign Support – 30%
Execute digital outreach and follow-up to targeted audiences in coordination with the Advocacy team and Communications, ensuring messages are timely, accurate, and aligned to campaign goals.
Schedule, segment, and send communications to parents, partners, and supporters across email and text platforms, ensuring alignment with campaign timelines, event calendars, and mobilization priorities.
Build and maintain simple, automated communication flows that provide timely follow-up, reinforce key calls to action, and help supporters progress from initial contact to deeper engagement and leadership opportunities.
Cross-Functional Collaboration – 10%
Coordinate closely with the Communications and Research & Data departments to align lists, messaging, and metrics across GRH and GPS, ensuring consistency and accuracy in all engagement workflows
Participate in campaign and event planning meetings to ensure data, tracking, and outreach workflows are incorporated from the outset, and confirm that monitoring tools and CRM fields accurately reflect intended outcomes.
Provide regular insights to the Advocacy team on what’s working, what’s not, and where additional coordination could strengthen outreach, engagement, and mobilization results.

Benefits

401(k) (automatic 3% employer contribution)
life, medical, dental and vision insurance packages
Each employee accrues 35 paid time off days per calendar year in addition to the 19 paid holidays per year
Good Reason Houston is an office-based organization, but allows for virtual work on Mondays and Fridays.

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