Associate Customer Sales Lead - Spartan Nash

Campbell's • Grand Rapids, MI

11d • Remote

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... As an Associate Customer Sales Lead for SpartanNash and the Michigan Independent Group, you will drive the development and execution of joint business plans while proactively managing, monitoring, and updating overall objectives across volume, profit, and share. You will bring our brand strategies to life with customers, leveraging category management and strong cross‑functional partnerships to influence decision‑making and create meaningful business impact. This role will be responsible for all the DSD business as well as the direct brand (Snack Factory). This role is fully remote with customers geography being the preferred location of the candidate (MI, WI, IL).

Requirements

• Bachelor’s degree.
• 4+ years of CPG industry experience.
• Strong written and verbal communication skills.
• Excellent critical thinking and analytical skills.
• Ability to pull and apply syndicated data (IRI/Circana).
• Strong negotiation, interpersonal, and influencing skills.
• Ability to engage effectively at elevated customer levels.
• Prior experience managing a DSD business.
• Residence within the Michigan area.

Nice To Haves

• Category and brand knowledge.
• Knowledge of Supply Chain operations.
• P&L management experience.

Responsibilities

• Lead development and implementation of customer business plans.
• Manage relationships with SpartanNash and multiple independent retailer groups within the Michigan Market.
• Manage supplier relationship across assigned categories.
• Utilize the e4 sales planning tool and customer investment system to build optimal customer plans.
• Develop and implement trade promotion strategies and tactical customer plans.
• Partner closely with the DSD Field Sales Organization, Independent Distributors and 3rd Party Distributors to win at retail.
• Conduct post‑event analyses to evaluate promotional performance and optimize future opportunities.
• Monitor and manage deduction balances and conduct post audits.
• Leverage shelf solutions to increase retail availability and incremental product placement.
• Deliver category business reviews using loyalty and syndicated data to identify trends, drivers, and opportunities.
• Collaborate with customer key decision makers—including buyers, category managers, and merchandising/reset leaders—to bring brand strategies to market.
• Apply category management best practices to connect consumer and shopper insights with customer opportunities.
• Build accurate monthly forecasts and track DSD shipments and service to identify risks.
• Sell in new items and optimize distribution with customer partners.
• Identify profitable incremental volume opportunities.
• Assess customer competitive positions to align investment strategies with growth objectives.
• Build strong, productive customer relationships across multiple touchpoints.
• Manage trade funding in accordance with company standards.
• Oversee categories including Salty, Bakery, Deli, and Cookie/Cracker, collaborating cross‑functionally with the customer team and headquarters.
• Apply strong trade and P&L management capabilities.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level