Associate Creative Director

Apple • Culver City, CA

81d

About The Position

The Visuals Studio supporting Apple Services is a fast-paced, multi-disciplinary creative team that defines how best-in-class graphic design, video, and art bring all of our Services products to life. We work across various products, including Music, TV, Books, Podcasts, Arcade, App Store, and more. We are seeking an Associate Creative Director who can merge traditional art direction with expertise in artificial intelligence and machine learning and apply these skills in a product-first manner. It requires a proficient art director unafraid to dive into the new and transformative potential of AI/ML. The Associate Creative Director will deliver high-quality visuals across a diverse range of projects. This role is crucial to establishing and maintaining a standard of excellence, whether working independently or guiding others. To be successful at this work requires a deep understanding of our products, artistic principles, and design and production processes, along with the ability to balance these needs against multiple priorities. You understand how to balance sophisticated AI/ML capabilities with product and art direction needs to deliver high-quality design systems and content. You have a discerning eye for graphic design, motion design, and typography. You have experience with the current generative models on the market and a clear understanding of how to direct those models for artistic output using various prompt and context engineering techniques. In addition to delivering creative output, the role requires collaborative leadership, working cross-functionally on a range of deliverables across product, content, experiential, and communication platforms. You will need to take ambiguous and conceptual scope and work to deliver clear and valuable solutions. The ideal candidate has a seasoned background in motion production and strategy, as well as a passion for storytelling, design, media, and technology.

Requirements

• 10-12 years of experience as a Creative Director, Art Director, or Senior Designer.
• A diverse portfolio of high-concept, visually engaging, and sophisticated creative work.
• Experience with hardware/software integration and optimizing creative for UX.
• Ability to juggle multiple projects simultaneously.
• Meticulous eye for detail that matches Apple’s standards.
• Experience leading creative projects within a product content, advertising, or graphic design vertical.
• Ability to distill complex ideas into succinct, beautifully designed presentation decks.
• Strong managerial skills to guide internal teams and external partners.
• Experience with streaming or other digital products.
• Breadth of experience with prompt/context engineering, model training, curation, and AI/ML workflows.

Nice To Haves

• BS/BA degree in Graphic Design, Film, New Media, or related design field.
• Understanding of what makes editorial content engaging and successful across channels.
• Deep understanding of design and motion principles across various media.
• Flexibility to accommodate travel when needed.
• Familiarity with Comfy UI or similar model integration tools for art production.

Responsibilities

• Deliver high-quality visuals across a diverse range of projects.
• Establish and maintain a standard of excellence in creative output.
• Guide and mentor other team members in creative processes.
• Balance sophisticated AI/ML capabilities with product and art direction needs.
• Create high-quality design systems and content.
• Collaborate cross-functionally on a range of deliverables.
• Transform ambiguous concepts into clear and valuable solutions.
• Lead creative projects from development to execution.
• Articulate the rationale behind story and design decisions.
• Provide effective feedback across multiple mediums.

What This Job Offers

• Number of Employees: 5,001-10,000 employees