Associate Creative Director, Social & Content

Grey USNew York, NY
3dHybrid

About The Position

At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. POSITION OVERVIEW As an Associate Director, Social & Content, you'll have the opportunity to develop and execute innovative social media campaigns and create engaging content that captivates audiences across various platforms. If you are a creative and strategic thinker with a passion for social media, we want to hear from you!

Requirements

  • 5+ years of experience in social media, marketing or content creation preferably at an advertising agency or in-house marketing team
  • Proven track record of creating and executing successful social media campaigns that capture the audience's attention
  • In-depth understanding of social media analytics and reporting tools
  • Exceptional written and verbal communication skills, with the ability to craft compelling brand stories that connect with the audience
  • Excellent project management skills and the ability to juggle multiple projects and deadlines with ease
  • Experience leading and mentoring a team, fostering a positive team culture, and encouraging creative thinking
  • Strong presentation skills and the ability to communicate social media strategies and results to clients and internal stakeholders in an engaging and memorable way

Responsibilities

  • Brainstorm and develop innovative social media strategies that align with our clients' brand identities and marketing objectives
  • Create and maintain social media content calendars for various platforms including Facebook, Instagram, Twitter, TikTok, and YouTube
  • Develop and manage paid social media campaigns, including audience targeting, ad creation, and budget allocation
  • Analyze social media campaign performance and generate actionable insights that inform future strategies and optimizations
  • Stay up-to-date on the latest social media trends, algorithm changes, and emerging technologies to keep our clients ahead of the curve
  • Lead and inspire a team of social media specialists, providing guidance, support, and feedback to help them achieve their goals
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