Associate Creative Director, Design

Peloton • New York City, NY

11d

About The Position

We are seeking a highly collaborative and innovative Associate Creative Director with a design and art direction background to join our in-house brand creative team. In this pivotal role, you will be responsible for developing impactful creative strategies and big ideas that can scale for upcoming brand campaigns, partnerships, and content initiatives. You will operate as a creative thought partner, seamlessly connecting the efforts of Peloton's cross-functional teams. Your mission is to dive deep into the Peloton brand essence, translating its DNA into engaging visual and verbal narratives that resonate across channels new and old. You will help transform strategic business goals and sharp audience insights into high-impact campaigns and experiences. From initial brief to final execution, you will champion the best ideas and ensure every piece of creative is delivered with a high standard of craft. This is an exciting opportunity for someone who believes in design thinking, excels in collaboration, possesses a clear creative vision, and can navigate complex partnerships to deliver exceptional results. This role will report directly to our Head of Brand Lab.

Requirements

• A robust portfolio demonstrating both integrated creative vision and product-driven work.
• Proven expertise and leadership in design and art direction, typically gained through 5+ years of relevant experience in a creative leadership capacity.
• Proven experience in leading and executing digital creative assets, including visual design, art direction, and foundational understanding of video production and copywriting.
• Deep proficiency in modern design and collaboration tools (i.e. Figma, Adobe Creative Suite, etc.) and a foundational understanding of product design principles.
• Demonstrated ability to be agile and effective in a highly collaborative and dynamic team setting.
• Exceptional communication skills and the ability to clearly articulate creative rationale and strategic vision to diverse audiences.
• Committed to high quality craft and exceptional attention to detail.
• A high degree of professional curiosity and the ability to quickly immerse in Peloton’s brand ethos to develop resonant creative strategy across the fitness category and consumer brands more broadly.

Nice To Haves

• Experience adapting large-scale brand campaigns for diverse international markets is beneficial.

Responsibilities

• Work with writers and designers to drive the conceptualization and execution of impactful creative campaigns and experiences.
• Work closely with the partner brand's creative teams, fostering a cohesive and collaborative environment to develop truly integrated creative strategies.
• Ensure all creative outputs are aligned with Peloton's overall brand strategy and visual/verbal guidelines, maintaining a consistent and unified brand presence.
• Guide and mentor creative team members involved in the projects, providing constructive feedback and fostering an inclusive and innovative environment.
• Stay current on industry trends and platform updates to ensure the brand remains fresh, relevant, and impactful, adapting quickly to new opportunities.
• Take ownership and drive creative projects from concept to execution, proactively partnering with internal and external stakeholders to ensure the timely delivery of assets and managing complex priorities effectively in a dynamic environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees