Associate, Content Strategy, Investment Banking Marketing, Global Banking & Markets

Goldman Sachs•New York, NY

5h•$100,000 - $160,000

About The Position

Your Impact Are you an ambitious, curious writer and content marketer looking to build your skills across a wide range of content strategy and marketing skillsets? We are seeking an individual to lead editorial strategy for our Investment Banking business, proactively discerning the most relevant macro and markets topics for our clients that will drive commercial opportunities. This individual will need to comfortably collaborate with subject matter experts and work closely across teams to execute flagship thought leadership campaigns and timely, real-time content deliverables. This individual will have the ability to thrive and grow their career in a fast-paced environment where strong communication and editorial skills, coordination across multiple stakeholders and client service are essential to maintaining and enhancing our business. Investment Banking Our Investment Banking Business within Global Banking & Markets is built on a culture of enduring partnerships and a commitment to delivering exceptional execution, idea generation and client service. We have earned our position as the leader in global M&A and Financing by consistently mobilizing the power of Goldman Sachs in service of our clients, successfully executing the world’s most complex and consequential transactions. We work with corporations, pension funds, financial sponsors, sovereign wealth funds and governments. The expertise and judgment of our team, backed by an unparalleled global network of relationships, allows us to unlock opportunities for growth and transformation to deliver superior outcomes for the clients we serve. About Goldman Sachs Marketing Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs comprises a global team of growth marketers, delivering value for the brand and the business. The organization consists of a number of COE functions in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to bring a unified, scalable, and consistent approach to marketing the brand and our business offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve. Within Global Marketing sits the Global Banking & Markets marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Within Investment Banking, the team works across the firm’s M&A advisory and Capital Solutions businesses, leading integrated marketing strategies across messaging, brand, content, social, paid media, client engagement, digital marketing, and marketing analytics. Role Summary We are looking for a driven, entrepreneurial Associate to lead the editorial strategy driving the Investment Banking marketing team, reporting to the head of marketing for Investment Banking. The role will take a journalistic approach to content marketing – unpacking the latest macro & market trends, innovation in the capital markets, thematic trends across industries (i.e. AI, industrialization, healthcare) and the roles M&A and the capital markets plays to transform markets and the global economy. The role will involve driving the overall editorial strategy as well as hands-on execution: writing and editing thought leadership reports, newsletters, articles, video content, and more. This role requires a deep understanding of and familiarity writing about financial markets, working collaboratively across business and marketing teams to create high-quality, commercial impactful content. There is also an expectation that you are comfortable strategically and compliantly leveraging AI to improve and scale output.

Requirements

Strong interest and knowledge of finance, markets, and financial history
Experience with leveraging generative AI to drive productivity and increase output
Proven track record of producing clear, compelling, and insightful written content on complex financial topics
Demonstrated experience in extrapolating data and/or statistical insights into engaging written content
5-7 years of experience in either a content strategy/journalism role or a fast-paced markets or markets communications role
Experience establishing and managing projects, processes and communications
Detail-oriented problem-solver who is able to employ sound judgement, critical thinking and swift decision making with minimal supervision.
Excellent written and oral communication skills with confidence and ability to interact effectively with senior leaders and external clients/other stakeholders
Impeccable attention to detail, particularly in written communications
Fast learner, ability to leverage personal and organizational network to drive results
Team-oriented, with confidence in interaction with multiple stakeholders and external partners
Demonstrated ability to work well under pressure; able to manage and execute effectively on multiple, time-sensitive projects, with keen sense of urgency
Bachelor’s Degree (BA/BS)

Responsibilities

Work closely with the head of IB marketing to define & execute IB editorial strategy
Stay abreast of market trends, industry transformation, regulatory changes, etc. to inform content strategy
Author and oversee the production of high-quality, timely content (thought leadership, articles, banker Q&As, client newsletters, social media, etc.) that highlights business innovation, drives client engagement and serves to both elevate the brand and drive lead gen
Provide editorial guidance and oversight to ensure all content meets the highest standards of quality, accuracy, and relevance. Mentor junior writers and contribute to their professional development
Work directly with head of IB marketing and other members of GBM marketing team (social, web, paid media) to initiate and develop comms/amplifications plans for content campaigns
Work closely and develop relationships with bankers and subject matter experts to capture real-time insights and perspectives from client conversations, ensuring content is both authoritative, relevant and delivers the most authentic GS voice
Collaborate with firmwide content & brand teams to ensure alignment with overall brand messaging and marketing objectives. Help elevate the IB brand through consistent, high-quality content that reinforces the team's expertise
Work closely with head of IB marketing to measure & track marketing impact (i.e., email engagement, social metrics, etc.) as well as with senior leadership to optimize and evolve strategy on an ongoing basis
Proactively seek out new ideas/mediums/agencies to improve and grow our multimedia content strategy
Ensure professional oversight of all projects, timely delivery of assets and a high standard of excellence on all projects