Associate Content Lead, TRESemmé

Unilever • Hoboken, NJ

199d • $86,080 - $129,120

About The Position

The Content Creation Lead is responsible for leading the traditional, social and digital content creation for our Brand in the US to guarantee creative excellence, brand consistency and effectiveness (ROI). This position entails working on one of Unilever's top global brands, TRESemmé, which is America's #1 Hair Styling Brand. The role focuses on social-first 360 campaigns, content creation, and brand social channels. It is a high visibility role within Unilever globally and offers plenty of scope for independent brand and team stewardship, agency and cross-functional leadership and creativity. The position is based in Unilever Hoboken, NJ/ USA where the TRESemmé US team is located twice a week, remote three days a week.

Requirements

• Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
• Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
• Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
• A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
• Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.

Nice To Haves

• Demonstrable experience using generative AI tools for content creation.
• Knowledge of how Gen AI tools work, their capabilities and limitations in content creation.
• Comfort exploring and evaluating new content creation tools and platforms relevant to beauty (AR/VR, interactive experiences, etc.).
• Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.
• Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles.

Responsibilities

• Partner with Head of Demand Creation to build social-first 360 campaigns, grounded in social insights and aligning to the brand vision.
• Oversee content shoots in partnership with Head of Demand Creation, with inputs from brand culture squad and agency partners.
• Lead the development and execution of TRESemmé US's content strategy across all touchpoints, keeping in mind cultural nuances and social trends.
• Own content effectiveness and excellence for the brands across consumer touchpoints.
• Act as the brand's expert on the US social media landscape, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimization, ensuring all content aligns with brand guidelines and social playbook.
• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.

Benefits

• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave
• Sick leave
• Paid vacation and holidays
• Access to numerous voluntary benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree