Associate, Content Engagement & Training

Fortune Brands • Deerfield, IL

111d • $45,000 - $77,000

About The Position

The Associate Marketing Content Engagement Manager is pivotal member of the Marketing Communications Commercialization team responsible for the strategy, planning, business alignment and seamless execution of product training content as well as Fortune Brands Water Innovations largest corporate training event: ASMM. This position is responsible for new product launch training that supports commercialization objectives within the Moen NA Wholesale and Omni Channels (U.S. and Canada) as well as combined events that include Moen and House of Rohl. This team aligns cross-functionally with Product, Sales, Channel, Commercialization and Brand objectives to provide best-in-class content and compelling audience experiences that are measured through performance metrics and feedback loops. This is a hybrid role with Tuesday - Thursday in the Corporate Headquarters in Deerfield, IL.

Requirements

• Bachelor’s degree in Marketing, Business or related field.
• Minimum of (3-5) years of sales and/or marketing experience required.
• Experience in Marketing Communications, brand management or public relations required.
• Experience within the Consumer/Durable Goods industry preferred.
• Experience working with advertising agencies, media buyers, PR professionals, and others to deliver creative material required.
• Demonstrated solid analytical skills and problem-solving ability with strong financial acumen.
• Demonstrates the ability to communicate effectively with all levels of the business.
• Proficiency with Microsoft Office Suite

Responsibilities

• Drive the strategy, planning and management of training content and materials that support key product launches, business growth targets and objectives
• Create continuity of messaging across all training mediums and platforms that deliver on product value propositions, key selling points as well as features and benefits
• Oversight of the Mediafly Sales Enablement e-learning training platform administration and site experience updates
• Collaborative content development of materials with Product, Channel, Sales, Brand and Commercialization, leveraging internal and external agency partners
• With Senior Content Engagement & Training Manager, forge calendar and timelines that map product launches and updates, align business priorities and aid in communication
• Use data and audience feedback to inform decisions about cadence, content types, content evolution, updating and editing rights, etc.
• Support execution of the National Annual Sales and Marketing Meeting; single largest training investment at $2M
• Outline recommendations to leadership team, provide budget & finance oversight, manage outside vendors, theme creation, production and creative management, messaging and product content creation, tech requirements, location sourcing and on-site execution, communication plans and engagement strategies as well as post event analysis and attendee survey.

Benefits

• Comprehensive health plans
• Market-leading 401(k) program with a company contribution
• Product discounts
• Flexible time off benefits (including half-day summer Fridays per policy)
• Inclusive fertility / adoption benefits
• Numerous Employee Resource Groups to support inclusivity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree