Associate, Content Engagement & Training

Fortune Brands-posted 4 months ago

$45,000 - $77,000/Yr

Full-time • Mid Level

Deerfield, IL

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The Marketing Content Engagement Manager is pivotal member of the Marketing Communications Commercialization team responsible for the strategy, planning, business alignment and seamless execution of product training content as well as Fortune Brands Water Innovations largest corporate training event: ASMM. This position is responsible for new product launch training that supports commercialization objectives within the Moen NA Wholesale and Omni Channels (U.S. and Canada) as well as combined events that include Moen and House of Rohl. With support from an Associate Marketing Content Engagement Manager, this team aligns cross-functionally with Product, Sales, Channel, Commercialization and Brand objectives to provide best-in-class content and compelling audience experiences that are measured through performance metrics and feedback loops. This is a hybrid role with Tuesday - Thursday in the office in Deerfield, IL.

Drive the strategy, planning and management of training content and materials that support key product launches, business growth targets and objectives
Create continuity of messaging across all training mediums and platforms that deliver on product value propositions, key selling points as well as features and benefits
Oversight of the Mediafly Sales Enablement e-learning training platform administration and site experience updates
Collaborative content development of materials with Product, Channel, Sales, Brand and Commercialization, leveraging internal and external agency partners and supported by Associate Marketing Content Manager.
With Associate Marketing Content Manager, forge calendar and timelines that map product launches and updates, align business priorities and aid in communication
Develop and manage Training forecast; track spending, adjust forecasts, process invoices, and report budget status monthly
Use data and audience feedback to inform decisions about cadence, content types, content evolution, updating and editing rights, etc.
Scope and define Phase 2 platform expansions in 2022/2023; these include HofR, Retail and Customer access (subject to change)
Project lead and manage cross-functional team to execute Annual Sales and Marketing Mtg National Sales Meeting; single largest training investment at $2M
Outline recommendations to leadership team, provide budget & finance oversight, manage outside vendors, theme creation, production and creative management, messaging and product content creation, tech requirements, location sourcing and on-site execution, communication plans and engagement strategies as well as post event analysis and attendee survey.

Bachelor’s degree in Marketing, Business or related field.
Minimum of (3-5) years of sales and/or marketing experience required.
Experience in Marketing Communications, brand management or public relations required.
Experience within the Consumer/Durable Goods industry preferred.
Experience working with advertising agencies, media buyers, PR professionals, and others to deliver creative material required.
Demonstrated ability to lead through influence, collaboration, engagement, and building trust.
Demonstrated solid analytical skills and problem-solving ability with strong financial acumen.
Demonstrates the ability to communicate effectively with all levels of the business.
Proficiency with Microsoft Office Suite

Comprehensive health plans
Market-leading 401(k) program with a company contribution
Product discounts
Flexible time off benefits (including half-day summer Fridays per policy)
Inclusive fertility / adoption benefits
Numerous Employee Resource Groups to support inclusivity

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