Associate Content Creator, Social Media (Ogio)

Topgolf Callaway Brands • Carlsbad, CA

35d

About The Position

The Associate Content Creator / Social Media Manager is responsible for ideating, creating, and managing compelling travel content that drives engagement, brand awareness, and audience growth across all social platforms. This role will serve as the voice of the brand, actively managing community interactions and fostering meaningful relationships with fans, customers, and ambassadors. This position requires a deep understanding of the modern creator landscape-from top YouTube and TikTok personalities to emerging talent on Instagram and X. The role blends creative content creation, social media handle management, consumer engagement, trend awareness, and performance analysis. The ideal candidate is a social media expert who can develop compelling content, identify opportunities to grow brand presence, and collaborate with internal teams to align social strategy with broader marketing goals. This role reports to the OGIO Director of Brand Marketing.

Requirements

• Deep knowledge of major social media platforms, emerging trends, lifestyle, and travel.
• DSLR/mirrorless camera and mobile capture proficiency
• Strong video editing, photo editing, and graphic creation skills (Adobe Creative Suite, CapCut, or similar).
• Experience using content management systems and social scheduling tools (Emplifi or similar).
• Familiarity with SEO principles and keyword optimization to enhance content visibility.
• Ability to analyze data, extract insights, and adjust strategies based on performance metrics.
• Strong verbal and written communication skills with the ability to craft engaging social copy.
• Creative and strategic thinker with the ability to work independently in a fast-paced environment.
• Bachelor's degree in marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in social media marketing, preferably within sports, lifestyle, or consumer brands.

Nice To Haves

• Knowledge of golf as well as travel is a distinct advantage

Responsibilities

• Develop and implement innovative social media strategies that align with brand goals and resonate with the travel community.
• Build and maintain a content calendar that supports key campaigns, product launches, and always-on storytelling.
• Capture, create, and edit engaging content (short-form video, photography, reels, stories, graphics) optimized for each platform.
• Attend product shoots, influencer sessions, and brand activations to capture high-quality, behind-the-scenes content.
• Monitor and engage daily with our online community, including replying to comments, DMs, and tapping into trending moments in real time.
• Collaborate with influencers, ambassadors, and creators to generate authentic, high-quality content and drive deeper engagement.
• Partner with internal teams (marketing, product, design) to develop and distribute social-first assets.
• Manage social media contests, giveaways, and live content activations with seamless execution and timely follow-up.
• Track, analyze, and report on content performance across platforms, using insights to refine strategy and optimize engagement.
• Stay up to date on platform trends, algorithm changes, creator content styles, and cultural moments shaping travel and social media.
• Maintain and organize content assets in internal tools and shared libraries for easy access and reuse.
• Represent the OGIO brand voice with professionalism, creativity, and a strong understanding of the evolving audiences on social.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Miscellaneous Manufacturing
• Number of Employees: 51-100 employees