Associate College Relations Manager

poppi

67d • $65,000 - $70,000

About The Position

The Associate College Relations Manager will play a key role in growing poppi’s presence with students on campus. You’ll focus on sports, fraternities, and culturally relevant moments, helping us build and scale a standout ambassador program, activate smart NIL partnerships, and create authentic, hype-worthy content that speaks directly to the collegiate audience. This role is all about being plugged into the culture, from the locker room to the tailgate to the group chat. You’ll have a front row seat to campus life and the agility to help us expand nationally. Whether it’s showing up at Greek events, collaborating with student athletes, or jumping in front of the camera for TikTok, you’ll bring poppi’s bold brand energy to life online and IRL. We’re looking for a self-starter who’s tapped into what students care about right now, has a strong pulse on college trends, and isn’t afraid to push boundaries to grow the brand. This is a high impact, hybrid role for someone ready to help make poppi the most talked about name on campus.

Requirements

• Ability to build authentic relationships with athletes, fraternity leaders, and campus influencers.
• Naturally organized and proactive - able to juggle multiple projects and timelines with ease.
• Passionate about building an authentic and lasting presence for poppi in both college communities and online.
• Tapped into college-driven trends, memes, and campus culture, with a strong POV on what’s relevant.
• Energized by real-world engagement - you love being on the ground, in the action, and part of the culture.
• Comfortable working in a fast paced, highly collaborative environment with shifting priorities.
• Positive, team-first mindset with a 'figure it out and get it done' attitude.
• Excited to be a champion of poppi’s brand values, bringing energy, optimism, and fun to everything you do.

Responsibilities

• Scale and manage poppi’s collegiate ambassador program, sourcing and activating standout student leaders across fraternities, sports teams, and campus organizations.
• Own recruitment, onboarding, and performance tracking for ambassadors, ensuring they deliver against brand goals and campus KPIs.
• Partner with the collegiate team to bring on campus activations and male driven events to life - tailgates, Greek events, athletics, and more.
• Collaborate cross-functionally to ensure ambassador output aligns with broader brand campaigns and storytelling moments.
• Source, negotiate, and manage NIL (Name, Image, Likeness) partnerships with college athletes and creators who align with poppi’s bold, disruptive voice.
• Ensure NIL partners authentically represent the brand and are seamlessly integrated into content, activations, and ambassador efforts.
• Track and analyze NIL performance and engagement, optimizing partnerships for brand awareness and cultural impact.
• Develop and nurture strong relationships with sports programs, fraternities, and student organizations to drive brand loyalty and visibility.
• Act as a direct liaison to key campus influencers and micro-creators, building a flywheel of advocacy around poppi.
• Provide real time insights into male college trends, behaviors, and content opportunities that can inform broader brand strategy.
• Support surprise and delight campus moments to organically boost affinity among college audiences.
• Serve as a front-facing content creator across platforms like TikTok and IG, authentically embodying poppi’s energy and humor.
• Ideate and co-create campus-focused content that resonates with male audiences - from viral sports trends to fraternity humor and daily college life.
• Contribute to broader social campaigns with a college lens, ensuring the student voice is represented in creative direction and tone.
• Support the planning and execution of on-campus events, brand pop-ups, and experiential moments tied to sports, Greek life, and key cultural moments.
• Attend and document events, creating behind-the-scenes and real time content that extends the moment across platforms.
• Coordinate with the brand and field marketing teams to ensure poppi has a powerful, on-brand presence at major campus events.

Benefits

• Paid Time Off (3 weeks)
• 10 Paid Company Holidays
• Medical, Dental, and Vision Benefits
• Flexible Spending Account Plan
• 401(k) Program
• Paid Parental Leave
• Life Insurance
• Technology Allowance
• Employee Assistance Program
• Quarterly poppi Product Benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees