Associate Campaign Manager
About The Position
Intrado is dedicated to saving lives and protecting communities, helping them prepare for, respond to, and recover from critical events. Our cutting-edge company strives to become the most trusted, data-centric emergency services partner by uniting fragmented communications into actionable intelligence for first responders. At Intrado, all of our work truly matters. We are seeking an ambitious Associate Marketing Campaign Manager who will contribute to the end-to-end strategy, execution, and optimization of our demand generation and brand awareness campaigns. You will work with marketing, sales, and product teams to drive pipeline growth and develop compelling, educational, and mission-focused campaigns that resonate with fire chiefs, police chiefs, EMS directors, and city officials.
Requirements
- 1-2 years of experience in campaign management, demand generation, or marketing, preferably within B2B SaaS or the public safety/government sector.
- Tools: Hands-on experience with marketing automation platforms (HubSpot,) and CRM systems (Salesforce).
- Marketing Skills: Proven ability to manage multi-channel campaigns, including LinkedIn Ads, SEO/SEM, and email marketing.
- Analytical Skills: Strong data-driven mindset with the ability to analyze complex data sets and translate them into actionable insights.
- Communication: Strong written and verbal communication skills, with the ability to craft compelling, professional narratives for public sector decision-makers.
- Education: BA/BS in Marketing, Communications, Business, or a related field.
- Ability to work in our corporate office 3 days a week (1601 Dry Creek Dr., Longmont, CO 80503)
Nice To Haves
- Experience marketing to public sector, government, or emergency services agencies.
- Experience with account-based marketing (ABM) strategies.
Responsibilities
- Campaign Development: Work with our cross-functional team to help craft campaign strategies and tactics. Lead execution of comprehensive, multi-channel marketing campaigns (email, LinkedIn, webinars, search, content marketing) to drive brand awareness and generate qualified leads.
- Persona-Based Messaging: Create tailored, persona-focused messaging that highlights the value of our SaaS solutions in reducing response times, optimizing resources, and improving safety outcomes.
- Lead Generation & Nurturing: Develop and manage lead generation campaigns that convert prospects into marketing qualified leads (MQLs) and sales qualified leads (SQLs), working closely with Sales Development Reps (SDRs).
- Performance Analysis & Reporting: Monitor campaign performance metrics (ROI, CPL, SQL conversion rates) using tools like HubSpot and Salesforce. Provide actionable insights to optimize strategy and achieve KPIs.
- Content & Asset Creation: Collaborate with creative teams to develop compelling marketing collateral, including white papers, case studies, videos, and landing pages.
- Cross-Functional Collaboration: Align with product marketing, sales, and leadership to ensure marketing initiatives support quarterly growth objectives.
Benefits
- medical
- dental
- vision
- life and disability coverage
- paid time off
- a 401(k) retirement plan
- paid parental leave
- access to a robust library of personal and professional training resources
- employee discounts
- critical illness
- hospital indemnity
- access to legal support
- pet insurance
- identity theft protection
- an EAP (Employee Assistance Program) that includes free mental health resources/support
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
