Associate Branded Content Editor

Babylist

9h • Remote

About The Position

As an Associate Branded Content Editor, you’ll own the execution of high-volume branded content across Babylist’s platforms—writing, editing, and producing work that is accurate, on-brand, and delivered on deadline. This role sits at the center of our branded content engine, where speed and quality both matter. You’re not just writing—you’re helping us scale how we write by integrating AI and automation into everyday editorial workflows.
Your day-to-day is a mix of writing, editing, and production. You’ll create short-form branded content across formats like email, onsite placements, product pages, and custom content, while also building repeatable systems that make this work faster and more consistent. You’ll actively use tools like ChatGPT, Claude, or Gemini to draft, refine, and repurpose content—developing prompts and workflows that maintain Babylist’s voice. You’ll partner closely with editors, producers, PMs, and sales to keep deliverables moving, managing multiple assignments at once and adapting quickly to feedback.
This is not a purely creative writing role. If you prefer long-form storytelling, slower editorial cycles, or working without structure and constraints, this will be a tough fit. The work is fast, iterative, and detail-heavy—you’ll need to be comfortable producing high volumes of content, working within defined formats, and using AI as a core part of your workflow without compromising quality.

Requirements

• 2+ years in editorial, branded content, or digital media, with direct experience writing and editing short-form, high-volume content across multiple formats
• Exceptional writing and editing skills, with the ability to adapt tone and structure quickly across channels (email, onsite, product, and promotional content)
• Hands-on experience using large language models (e.g., ChatGPT, Claude, Gemini) to draft, edit, and refine content in a production environment
• Strong prompt-writing skills, with experience guiding AI outputs to match specific brand voice, format, and quality standards
• Experience building repeatable workflows using AI tools or automation (e.g., Zapier, custom GPTs) to increase content production speed and consistency
• Comfortable working in CMS platforms and project management tools (Asana preferred), managing multiple assignments and deadlines simultaneously
• Highly detail-oriented, with a track record of catching errors and ensuring accuracy across high-volume content production
• Comfortable operating in fast-paced, deadline-driven environments, where priorities shift and feedback cycles are tight
• You naturally reach for AI in your work - at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next

Responsibilities

• Write and edit branded content across formats including email, onsite placements, product pages, and custom content—ensuring accuracy, clarity, and alignment with Babylist voice
• Execute revisions quickly based on internal, client, and legal feedback while maintaining quality under tight deadlines
• Build and refine prompt frameworks that enable consistent, on-brand AI-generated content across formats
• Develop lightweight AI-assisted workflows that reduce manual production time and increase content output
• Identify bottlenecks in content creation and implement process improvements that increase team efficiency
• Repurpose content across platforms using AI tools, adapting structure and tone while maintaining consistency
• Build and publish custom content in CMS tools, including managing redirects and updating live content
• Maintain tracking systems and workflows (e.g., Asana, content trackers), ensuring visibility into deadlines, deliverables, and progress
• Partner with cross-functional teams (editors, producers, PMs, sales) to deliver branded content that meets client and business goals

Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees