Associate Brand Manager, Women's Systems Job Details | Edgewell Personal Care Brands, LLC

Edgewell Personal Care•Shelton, CT

68d•Hybrid

About The Position

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements. Hybrid role out of our Shelton, CT headquarters Position Summary: The Associate Brand Manager - Women's Shave will be an integral member of the US Shave Brand Marketing team to help develop and drive the analytics, strategy, positioning, and communication in support of building strong brands for our consumers and retailers. This role will assist in the planning, development, and implementation of all strategic and tactical brand activities to enhance the growth and profitability of the brand. Primary responsibilities will include supporting the Brand Manager to monitor and assess the brand in market, develop, recommend and lead the execution of marketing plans, and manage the effective deployment of the marketing budget. Responsibilities will also include forecasting, business analytics, project management of activations/customer projects/e-retail/new items, and monthly brand/competitive/ budget reporting.

Requirements

Bachelor's degree from an accredited college or university with a concentration in Business or Marketing related discipline.
3+ years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities.
Ability to lead cross-functional teams through multi-faceted and complex strategic and/or marketing projects.
Strong written and verbal communication skills; ability to articulate in a clear and concise manner across various levels of the organization.
Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses and to identify key actionable insights that can be applied to our brands.
Ability to recognize opportunities for improvements and proactively offer ideas for how to improve.
Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines.
Detail-oriented with strong analytical and strategic thinking skills.
Proficient in organizing and analyzing data to solve business problems and make clear and actionable recommendations.
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

Nice To Haves

MBA preferred.
Demonstrated working experience analyzing and drawing insights/conclusions from POS Data (IRI/Nielsen), HH Panel Data (IRI/Nielsen/Numerator), and Syndicated Data (Kantar, Euromonitor, Mintel).
Strong commercial awareness and familiarity with latest marketing trends and best practices.
Understanding of how brands show up in digital environments, including eCommerce fundamentals, digital shelf optimization, and performance marketing metrics
Ability to influence without direct authority.
Cosmetics/Personal Care experience a

Responsibilities

Closely monitor and analyze sales volumes, market share trends and competitive activity; manage SKU level forecasting, volume bridges and ship/share model to drive forecast accuracy.
Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions.
Initiate market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into achievable plans.
Identify and apply key consumer insights to support business opportunities and anticipate competitive response to brand actions and effectively analyze point of sale, household panel, and syndicated data to identify business issues, opportunities, and trends.
Function as brand guardian ensuring all consumer communications and touchpoints are aligned with brand positioning and strategy.
Support the development of consumer-facing communications (claims, packaging, content), including writing creative briefs, reviewing concepts, and ensuring alignment with brand strategy and positioning.
Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters.
Assist in the development of detailed marketing plans to achieve stated objectives and meet financial and profitability goals.
Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives.
Support the development and execution of the 4P strategy (product, price, promotion, placement) at the brand and product levels.
Partner closely with Sales to identify opportunities to expand the business in existing channels of trade.
Provide accurate and timely performance updates including in-depth analysis of variances along with recommendations.
Oversee brand budget tracking, collaborating with finance and other budget stakeholders