Mars-posted 2 months ago
$107,071 - $147,223/Yr
Full-time • Mid Level
5,001-10,000 employees

The Associate Brand Manager (ABM) will be responsible for supporting the Marketing team to build brands and deliver on business growth goals. This role blends brand leadership, cross-functional execution, innovation pipeline management, and customer collaboration. As an ABM, you’ll have ownership of P&L levers and will play a critical role in the brand’s continued evolution. The ABM will drive the brand strategy inclusive of forecasting and consumption analytics to achieve specific brand/cell objectives, lead portfolio projects, including delivery of sales, P&L, MAC, and Household Penetration targets.

  • Execute marketing plans – activation, renovation, and innovation – with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance.
  • Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
  • Translate consumer insights into compelling go-to-market plans.
  • Monitor consumption and business performance/trends; inform forecasting assumptions.
  • Deliver actionable insights through market analysis, segmentation, and post-launch evaluations to optimize effectiveness and ROI.
  • Monitor brand expenditures; manage the advertising and consumer promotions budget.
  • Lead the creation and execution of annual marketing plans.
  • Collaborate across internal teams (R&D, product, content) to ensure messaging is breakthrough, on-brand, and aligned with campaign objectives.
  • Partner with Inter-Agency Teams (across Media, PR, Consumer Promo and Creative) on brand activities that meet business objectives.
  • Full responsibility for managing P&L levers and play a pivotal role in shaping the future trajectory of brands within the portfolio.
  • Support the development of the 3-year innovation roadmap for brand/portfolio, including PPA and Product news.
  • Champion cross-functional development (R&D, Sales, Supply Chain, Finance) from concept to shelf.
  • Work hand-in-hand with Customer Marketing and/or Sales to develop customer-specific programs and compelling storytelling that inspire and convert.
  • Lead and inspire cross-functional teams including Consumer Insights, R&D, Sales, Supply Chain, Finance, Shopper Marketing and agency partners to deliver against annual operating plans.
  • Stay ahead of emerging trends, competitor moves, and market shifts to identify growth opportunities and respond proactively.
  • 2+ years Marketing work experience required, preferably within CPG industry.
  • Strong communication skills (oral, written, listening).
  • Ability to give effective presentations to all levels of management.
  • High levels of interpersonal skills, specifically in influencing without direct authority, resolving conflict, and creative problem solving.
  • Proven analytical skills; comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
  • Proficient in managing complex projects.
  • Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
  • Biased toward action; takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
  • Resilient problem solver; can build consensus even if all team members may not agree.
  • Can find creative solutions and common ground to move key initiatives forward.
  • Proficient in Microsoft Suite (especially Excel and PowerPoint); experience with Nielsen preferred.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
  • Medical and dental benefits.
  • Participation in 401k plan.
  • Paid time off benefits.
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