Associate Brand Manager, Hot Tools

Drybar Products•Boston, MA

3d•$65,229 - $81,537•Hybrid

About The Position

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, Position: Associate Brand Manager, Hot Tools Department: Marketing for Hot Tools Work Location: Boston, MA, Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: Associate Brand Manager helps to drive success and consumer love for the Hot Tools brand . This role will work alongside the Sr. Brand Manager, helping to plan, organize, and direct marketing activities to achieve short-range and long-range business objectives .

Requirements

Understanding of Brand Management/Marketing in Mass, Drug, Prestige and ecommerce retail environment
Excellent communication and interpersonal skills
Solid analytical skills with the ability to solve problems and develop creative solutions
Excellent Follow-thru and detail orientation
Basic understanding of costing/pricing financial analysis and P & L management
Experience in product and packaging development/management
Knowledge of retail pricing, promotion, distribution and merchandising and o verall customer journey
Strategic thinking ability but can act tactically and able to develop creative marketing solutions
Experience working cross-functionally and across an organization
Proficient in general computer applications with strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Must have some comfort level in presenting to peers and management team
Strong project & time management ability and organization skills are critical to this position
Bachelor's Degree
3+ years’ marketing experience in the consumer products/beauty arena
Authorized to work in the United States on a full-time basis

Nice To Haves

MBA in marketing and management

Responsibilities

Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives , goals, win strategies, schedules, and action assignments.
Work closely with marketing colleagues to bring these plans to life, with clear objectives , goals, schedules and assignments.
Work with Sr. Brand Manager to maintain brand positioning and equity across all materials and marketing channels . Including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC material.
Work closely with internal Content and Creative teams on the development of these assets, and will be responsible for coordinating artwork approvals from key stakeholders such as Legal and Licensing.
Work closely with Marketing counterparts to monitor campaign performance to ensure commercial goals are met/exceeded .
Work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, relevant market data, and samples and artwork .
Partner with Sales and Content colleagues to ensure in-store and online experience is seamless for our consumers .
Work with Sr. Brand Manager and the Innovation Team to support the innovation plan to fuel the future, while maintaining and optimizing the current line.
Supporting the development of basic marketing strategies (i.e., product positioning, sub-branding, features, pricing, etc.) working with Product Development, Sales, Industrial Design, and R&D/ R&D/Engineering .
Develop and execute a new product launch plan, including sell-in materials, packaging, and e-commerce support materials, and a comprehensive best-in-class consumer experience support plan.
Conducting ongoing business performance assessments to ensure each sku is profitable, has a “reason for being” and is properly positioned relative to other Helen of Troy products and competition in the marketplace.
Using POS from key accounts as well as data from Nielsen, Circana , Profitero and others, the Associate Brand Manager will monitor movement, market and make strategic/tactical recommendations to management on an ongoing basis .
Routinely conduct store checks and evaluate competitive product offerings to gain/ maintain knowledge of marketplace activities .
Develop communication tools (i.e., charts/graphs) for sales, management and customer use.
Work with Finance, Sales and Marketing Director to develop annual sales forecasts .
Work with the Demand Planning Analyst and Sales to oversee the monthly issuance of latest estimates to update the forecast.
Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc.