Associate Brand Manager, Expansion - Primal Kitchen

The Kraft Heinz Company

2d • Remote

About The Position

The Associate Brand Manager, Expansion will lead and support Primal Kitchen growth into Away-From-Home (AFH) channels (in partnership with Kraft Heinz), international markets, licensing partnerships and new category opportunities slated for the next 18+ months. This is a highly cross-functional role requiring a blend of strategic vision, operational rigor, and entrepreneurial drive.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 2–3+ years of experience in brand management, business development, or market expansion, ideally in CPG, food, wellness, or related industries
• Strong project management skills—able to coordinate multiple initiatives and stakeholders in a fast-paced environment
• Analytical and financial acumen, with experience contributing to business cases and interpreting market/consumer data
• Demonstrated ability to support or lead product launches, licensing partnerships, or cross-functional projects
• Excellent communication, presentation, and relationship-building skills
• Adaptable, entrepreneurial mindset with a passion for health, wellness, and mission-driven brands

Responsibilities

• Drive the strategy and execution for AFH channel expansion, collaborating closely with Kraft Heinz teams and external partners.
• Identify, size, and prioritize international market opportunities; coordinate launch plans and adapt brand strategies to local market needs.
• Lead new category exploration and business case development for next-horizon growth areas, working with R&D, sales, and marketing.
• Identify, negotiate, and manage revenue-producing partnerships—including licensing agreements—that support brand growth and deliver commercial impact.
• Manage project timelines, budgets, and KPIs for expansion initiatives, ensuring alignment with overall brand objectives.
• Serve as the connective tissue between internal teams (marketing, supply chain, finance) and external partners to deliver seamless launches.
• Monitor market trends, competitive activity, and consumer insights to inform expansion strategies and adjust plans as needed.
• Support post-launch analysis and continuous improvement for all new market/category entries.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example: Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs Financial – 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level