Associate Brand Manager, Curlsmith

Recipe Products•Boston, MA

7d•Hybrid

About The Position

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position: Associate Brand Manager, Curlsmith Department: Marketing for Curlsmith Work Location: Boston, MA , Hybrid (work 3 days onsite) Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: Associate Brand Manager helps to drive success and consumer love for the Curlsmith brand in the U.S. This role will work alongside the Sr. Brand Manager, US Marketing, Curlsmith, helping to plan, organize, and direct marketing activities to achieve short-range and long-range business objectives . Candidates must be creative, highly organized, detail-oriented with exceptional communication and analytical skills.

Requirements

Understanding of Brand Management/Marketing in Mass, Drug, Prestige and ecommerce retail environment
Excellent communication and interpersonal skills.
Solid analytical skills with the ability to solve problems and develop creative solutions.
Excellent Follow-thru and detail orientation
Basic understanding of costing/pricing financial analysis and P & L management
Experience in Product And Packaging Development/Management
Knowledge of Retail Pricing, Promotion, Distribution And Merchandising.
Overall Customer Journey
Strategic thinking ability but can act tactically .
Able to develop creative marketing solutions
Experience working cross-functionally and across an organization
General computer skills, must have solid working knowledge of Microsoft Office
Must have some comfort level in presenting to peers and management team
Strong project & time management ability and organization skills are critical to this position
Bachelor's Degree
3+ years’ marketing experience in the consumer products/beauty are na
Authorized to work in the United States on a full-time basis

Nice To Haves

MBA in marketing and management

Responsibilities

Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives , goals, win strategies, schedules, and action assignments.
Work closely with marketing colleagues to bring these plans to life, with clear objectives , goals, schedules and assignments.
Work with Sr. Brand Manager to develop and execute 360 marketing plans to support the Curlsmith brand in the US Market .
Build and maintain detailed marketing calendar that consolidates all marketing priorities and activations, and will work closely with Integrated Marketing, Creative, and other internal and external teams to bring these plans to life .
Monitor campaign performance to ensure commercial goals are met/exceeded .
Work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, relevant market data, and samples and artwork .
Partner with Sales, Trade and Integrated Marketing colleagues to ensure in-store and online experience is seamless for our consumers .
Partner with the Sr. Brand Manager to drive profitable growth and ensure the long-term health of the brand.
Managing the selling expense budget to ensure efficient allocation of resources and successful execution of brand activations.
Conducting ongoing business performance reviews to evaluate SKU profitability, validate each product’s strategic role, and ensure proper positioning within the Curlsmith portfolio and against competitive offerings.
Monitor product movement and market share using POS data and sources like Nielsen, Circana , and Profitero .
Provide ongoing strategic and tactical recommendations to management.
Conduct regular store checks and assess competitive product offerings to stay informed on marketplace trends.
Create communication tools (e.g., charts and graphs) for sales, management, and customer presentations.
Work with Finance, Sales and the Sr. Brand Manager to develop annual sales forecasts .
Align with the Demand Planning Analyst and Sales to oversee the monthly issuance of latest estimates to update the forecast.
Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc.