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The Associate Brand Manager, Cupcake reports to the Senior Brand Manager, Cupcake and is based at our Livermore, CA location. The Associate Brand Manager will be primarily responsible for management of digital experiences including, but not limited to, influencer marketing and 'under-the-cap' QR code initiatives, and support of quarterly business reporting and P&L management (COGS reduction, SKU rationalization, pricing, etc.) projects. This person will have a strong grounding in CPG marketing best practices. They will be a creative and results-driven innovator with strong competencies in strategy, commercialization, execution, and project management. This role is eligible for a hybrid work week (minimum 1x/week in Livermore office), and occasional travel as needed.