Associate Brand Communication Manager - Irvine, CA

Activision Blizzard

7d • $27 - $50

About The Position

Associate Brand Communications Manager Blizzard has been a leader in entertainment for over 30 years, with millions of passionate players globally. As our universes expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead the Blizzard brand into a new era through social media. As the Associate Brand Communications Manager, you will play a key role in overseeing the brand's social strategy, engaging with players and members of our community, and collaborating regularly with game, regional, and cross-functional teams to lead new digital comms campaigns. The ideal candidate will have deep social media experience either from working at an agency or on the client-side, will demonstrate creative and strategic prowess, and be able to bring a campaign to life from concept to final execution. In addition to knowledge of and passion for the universes of Blizzard Entertainment, the ideal candidate will also have familiarity with other aspects of marketing and communications such as influencer and celebrity engagement, and press; be knowledgeable about the PC, console, and mobile gaming space; and be a proactive self-starter who is constantly looking to push the envelope and expand reach to new audiences across multiple genres. This is a contract position that runs through June 2025, with the possibility of an extension.

Requirements

• 4+ years of experience in social media at an agency or on the client-side as a social strategist or digital marketer.
• Project management and collaboration experience in a cross-functional environment.
• Self-starter mentality and track record for clever social ideas.
• A healthy understanding of audience development and growth.
• Proficiency in collaborating within a large organization.
• Experience in providing creative feedback for social content.
• Passion for gaming, advertising, social media, and all things Blizzard.
• Excellent interpersonal, verbal, organizational, and technology skills.
• Experience working with 3rd party agencies/partners.
• Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement.
• Understanding of brand strategy and ability to write persuasive POVs.
• Highly organized with outstanding attention to detail.
• Working knowledge of social platforms and associated analytics programs and tools like Sprinklr.

Responsibilities

• Support and execute the social strategy for Blizzard brand accounts, including but not limited to: Twitter, Instagram, YouTube, Facebook, TikTok, Twitch, and BlueSky.
• Help manage production and ensure executional success among internal and external creative teams.
• Bring new and big ideas to the table with a digital/social-first mindset, as well as collaboratively build on others’ concepts to deliver company engagement and build passion for Blizzard Entertainment.
• Organize the brand’s social editorial calendar, aligning key stakeholders including game teams to ensure they are onboard with global plans and are executing initiatives on strategy.
• Work effectively with internal cross-functional teams including talent acquisition, commercial, marketing, public relations, events, and partnerships to drive 360 campaigns.
• Collaborate on social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr. Utilize learnings to inform and support the creative approach, as well as drive KPIs across platforms and campaigns.
• Define and update social best practices and organize global account operations.
• Build relationships with platform, digital, and external brand partners, developing and executing co-branded initiatives.
• Engage with the Blizzard community on social media, fostering a strong connection and interaction with players.
• Develop and lead the execution of Blizzard brand ambassador programs and campaigns engaging celebrities and influencers.
• Plan and create compelling content tailored to the Blizzard brand, ensuring it resonates with the audience.
• Demonstrate the ability to edit and create visual assets and tools to enhance social media presence and engagement.
• Develop a unified social strategy that not only focuses on individual games but also effectively represents the Blizzard brand as a whole.

Benefits

• We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
• Subject to eligibility requirements, the Company offers comprehensive benefits including: Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance; 401(k) with Company match, tuition reimbursement, charitable donation matching; Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave; Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
• Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.
• You can learn more by visiting https://www.benefitsforeveryworld.com/.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees