University of Iowa-posted 2 days ago
Full-time • Director
Iowa City, IA
5,001-10,000 employees

The University of Iowa Department of Athletics seeks applications for the Associate Athletics Director, Marketing and Multimedia. This is a full-time (at-will and FLSA-exempt) position which includes full University benefits. The University of Iowa is an NCAA Division I institution and a member of the Big Ten Conference. The Department of Athletics manages 22 varsity sports programs and related events with a workforce of approximately 250 regular employees and 300 temporary employees. Athletics is a people-centric organization that operates under a “Win. Graduate. Do It Right.” philosophy. For more information regarding Athletics, please click here. Responsibilities: The Associate Athletics Director of Marketing & Multimedia serves as a strategic leader overseeing multiple units responsible for driving fan engagement and creating innovative revenue generation opportunities for the University of Iowa Department of Intercollegiate Athletics and its 22 sports programs. This position provides vision, direction, and leadership for marketing, fan experience, and multimedia content initiatives that elevate the Iowa athletics brand and enhance stakeholder engagement. This position will be required to work evenings, weekends and holidays as needed. Benefits Highlights: Excellent fringe benefit package including paid vacation and sick leave; health, dental, life, and disability insurance options; and generous employer contributions into retirement plans. The University of Iowa is a Big Ten, nationally ranked research university with 30,000 students located in Iowa City. A vibrant community boasting excellent public schools, safe, comfortable neighborhoods, affordable housing, a highly educated population, and numerous cultural, recreational, and sporting opportunities and events contribute to the Iowa City area frequently appearing high on the best-places-to-live listings. Go to “Working at Iowa” to learn more.

  • The Associate Athletics Director of Marketing & Multimedia serves as a strategic leader overseeing multiple units responsible for driving fan engagement and creating innovative revenue generation opportunities for the University of Iowa Department of Intercollegiate Athletics and its 22 sports programs.
  • This position provides vision, direction, and leadership for marketing, fan experience, and multimedia content initiatives that elevate the Iowa athletics brand and enhance stakeholder engagement.
  • This position will be required to work evenings, weekends and holidays as needed.
  • Master’s degree in marketing, business, sports marketing, sports administration or an equivalent combination of education and experience
  • Minimum five to seven (5-7) years of progressive experience as a full-time professional in collegiate or professional sports marketing working in multimedia sales, marketing, revenue generation, and/or social media management
  • Demonstrated extensive knowledge and ability to: Supervise and provide leadership to direct reports
  • Design and implement influencer marketing strategies through content experiences for all programs while being executed by multiple stakeholders in the Department
  • Build a data fluent culture to effectively support decision making, build strategy and enhance content
  • Manage traditional and social media advertising
  • Build marketing strategy that achieves multiple goals for all initiatives and sports programs
  • Excellent oral and written communication skills
  • Professional experience working effectively with individuals from a variety of backgrounds and perspectives, demonstrating strong interpersonal skills and ability to build trusting relationships
  • Working knowledge of and ability to:
  • Utilize basic office support software (word processing, email, presentation software and spreadsheets)
  • Operate effectively within a highly regulated team environment.
  • Experience in linking creative content to revenue generation opportunities
  • Demonstrated experience (typically 2-4 years) working in the marketing/fan engagement industry at a high profile NCAA Division I institution
  • Genuine passion for and experience with supporting the holistic development of student-athletes, recognizing the interconnectedness of mental health and overall well-being.
  • Excellent fringe benefit package including paid vacation and sick leave
  • health, dental, life, and disability insurance options
  • generous employer contributions into retirement plans
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