Associate Art Director, Betsey Johnson
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About The Position
General Summary: Since the '60s, Betsey Johnson has revolutionized the fashion scene, making it fiercely and unapologetically fun and available to all. Her iconic, pretty-but-punk style has captivated rockstars, fashionistas, prom goers, and everyday women. From Edie Sedgewick to Bella Hadid, Betsey is the designer of choice for ‘it girls' across generations. This ongoing legacy has left an impact on fashion history that is profound and enduring—reinventing runway shows into vibrant celebrations, advocating for inclusivity long before it was mainstream. The brand continues to use tulle, leopard, kitsch, and her fearless ethos to challenge the world to dress boldly and live authentically. At Betsey Johnson, the Art Director collaborates closely with the Creative Director to conceptualize, lead, and execute digital campaigns that encompass the entire customer journey. Design responsibilities extend from crafting the website and email marketing experience to organic social media. The focus is on ensuring brand integrity, aligning business objectives with brand heritage, and incorporating cultural trends into seamless brand expressions. Betsey Johnson is part of the Steve Madden portfolio of brands.
