Associate, Affiliate

Tapestry•New York, NY

3d•$68,000 - $85,000•Hybrid

About The Position

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.Primary purpose: kate spade new york is looking for a Media Associate to manage the Affiliate channel. This role will lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth. This position will report directly into Sr. Manager, Demand Capture (performance) to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (buying, site, creative, and PR/Influencer teams) and external teams (marketing agencies, vendors, partners). The successful individual will leverage their proficiency in marketing to...

Requirements

Bachelors degree and 2+ years of specialized experience and expertise within Affiliate, ideally with a recognized brand in retail/fashion or at an agency. An equivalent combination of work experience and education will be considered.
Proficient in affiliate networks
Ability to understand all key marketing metrics and Affiliate verticals performance
Demonstrated ability to collaborate with, consult with, and influence cross-functionally.
Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps.
Ability to convey and connect both technical concepts and business context.
Comfortable working with ambiguity and a bias for action.
Strong verbal and written communication skills.
Excellent organizational skills are a must.

Nice To Haves

Experience in influencer partnerships is preferred
Strong negotiation and relationship management skills with publishers and creators

Responsibilities

Strategy Execution: support Sr. Manager, Demand Capture (performance) in designing and executing Affiliate initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition, including quarterly and monthly placement planning and daily and weekly pulse-up optimization
Management & Quality Control: monitor Affiliate performance across all verticals and key publishers, perform daily QA, monitor budgets & placement execution, and provide pulse-up optimization recommendation
Trafficking: Contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents, promo calendars and create monthly content deck, assuring all promo creatives are accounted for and executed properly for all publishers and scheduled placements
Reporting: provide weekly, monthly and quarterly recap of channel performance and key learnings
Communication: support communication between Affiliate publishers and agencies to understand industry trend, current challenges and upcoming opportunities
Accruals & Invoices: support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes – with the ability to reconcile any variances between budgets and invoices
Cross-functional collaboration: collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies and key publishers to proactively keep ahead of timelines, deliverables, and communications