Assoc Mgr-Monetization Strategy- Sales Enablement

Lowe's Companies • Mooresville, NC

120d • $83,500 - $139,400

About The Position

The Associate Manager, Monetization plays a vital role in the Lowe's Media Network (LMN) monetization strategy and integrated planning team. This position is responsible for the development and go-to-market (GTM) roll-out of new incremental programming packages and Retail Media Network (RMN) offerings. The Associate Manager will work closely with the Mgr- Monetization, the Director of Monetization Strategy & Integrated Planning, Media Planning, Client Services, and Ad Operations teams to ensure the creation of high-quality programming that meets client KPIs and drives investments based on performance. This role will have a significant impact on the success of monetization efforts and the optimization of strategic programming.

Requirements

• Bachelor's Degree in Marketing, Finance, Analytics
• 5 years experience in Marketing
• 3 years experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field
• 3 years experience in full funnel Media Strategy and/or Planning in CPG or specialty commerce with exposure to broader marketing strategy
• 1 year experience presenting to or working with CPG, D2C, or specialty commerce brands

Nice To Haves

• 1 year Digital Marketing Analytics
• 1 year Campaign Management & Media Operations
• IAB Digital Media Buying and Planning Certification
• Google Analytics Certification
• Trade Desk Certified: Data Driven Planning

Responsibilities

• Lead the preparation and execution of GTM strategies for new LMN monetization packages and channel roll-outs.
• Oversee demand scoping in partnership with the client services team to align on business needs.
• Coordinate with events teams to ensure proper calendar alignment for campaign execution.
• Define product and programming requirements to support new monetization offerings.
• Collaborate with the yield manager on developing pricing strategies to optimize revenue.
• Prepare and deliver pitch materials to stakeholders, ensuring alignment with key objectives.
• Generate detailed reports to track progress and performance against targets.
• Monitor and manage performance against set revenue goals, collaborating with the client services team to source demand and optimize sales opportunities.
• Collaborate with various LMN teams (client services, operations, insights), brand marketing, and enterprise media planning to ensure alignment and smooth execution of programming initiatives.
• Prepare and present strategic plans, performance reports, and supporting documentation to the client brand group.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Building Material and Garden Equipment and Supplies Dealers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees