Assoc Director, Product Marketing & Communications-Hybrid in Eden Prairie MN

UnitedHealth Group • Eden Prairie, MN

132d • $110,200 - $188,800 • Onsite

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. As Associate Director, Product Marketing and Communications, you will partner with senior leaders across CXDP and help shape and articulate a unified narrative around the organization's digital vision, customer impact, and product priorities. You will develop go-to-market plans for consumer digital products and develop compelling positioning and marketing tactics that will drive adoption, engagement and market growth. As a strategic thinker and compelling communicator, you will help ensure alignment, clarity, and momentum across teams and stakeholders and play a critical role in advancing Optum's consumer focus. This position follows a hybrid schedule with four in-office days per week. You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Requirements

• 5+ years of experience working in or closely with digital product and consumer experience teams, specifically in consumer product marketing.
• 5+ years of experience influencing and collaborating with stakeholders in a highly matrixed organization.
• 5+ years of experience developing board materials and communications for C-suite leaders.
• 5+ years of experience translating complex data and insights into compelling narratives.

Nice To Haves

• Healthcare experience; experience in tech, digital, retail, financial services.
• Familiarity with Adobe, Figma, and data visualization platforms.
• Good business acumen and understanding of consumer behavior, product lifecycles and digital ecosystems.
• Proven high EQ and the ability to build trust with senior leaders and cross-functional teams.
• Proven good organizational skills, attention to detail, and the ability to lead multiple projects and thrive in a dynamic environment.
• Demonstrated ability to foster internal relationships, work effectively within cross-functional teams, and lead through ambiguity.

Responsibilities

• Build executive-level narratives, including keynote decks, board updates, vision documents, and internal strategy materials that clearly convey complex ideas.
• Produce curated updates and narratives that effectively communicate key strategies, priorities and updates of the work of CXDP and associated initiatives.
• Collaborate closely with executive leaders to refine strategy, frame priorities, and align cross-functional teams around consumer-centric goals and product initiatives.
• Serve as critical thought partner for senior leaders and help articulate and represent continuously evolving strategies and organizing frameworks in clear and compelling ways.
• Craft persuasive, insight-driven narratives, presentations, and communications for senior executives, investor audiences and internal teams - connecting business goals with business and customer impact- and clearly articulate product value propositions, differentiators and customer benefits.
• Partner with corporate communications on appropriate positioning and messaging around CXDP products for internal communications, including Town Halls, Investor Conference, Earnings, etc.
• Develop and lead comprehensive product marketing strategies aligned with business objectives and market trends, partnering closely with product teams on narratives, go-to-market and lifecycle marketing plans.
• Synthesize research, product performance, and user insights into strategic frameworks that influence decision-making and effective consumer marketing and engagement plans.
• Lead consumer engagement marketing plans, partnering across the lines of business to create an integrated marketing and engagement plan for digital products and platforms, including the unified Optum App.
• Partner with digital product development teams to create embedded education as a standard in introducing new digital features to increase engagement and adoption.

Benefits

• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase.
• 401k contribution.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Insurance Carriers and Related Activities