Assoc. Dir , Market Research

Merck•North Wales, PA

5d•Hybrid

About The Position

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them. At our Company, we are leveraging insights, analytics and technology, as we invent for life on behalf of patients around the world. We are seeking those who have a passion for using strategic insights, data and analytics to drive decision making, that will allow us to tackle some of the world’s greatest health threats. Within our Digital Human Health organization, we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. As we endeavor, we are seeking a dynamic talent for the role of Associate Director, Primary Market Research Position Description: The Market Research Associate Director (Hybrid) will be a main point of contact for their assigned areas of responsibility for our product's marketing / commercial team. The position will plan, prioritize, manage, and execute a scope of work within the Respiratory therapeutic area spanning both pre- and post-launch. Specifically, the focus of this role will be for a steroid free medicine and any future assets in this domain. Responsibilities will include providing strategic input to the extended global team via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions. This person is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team as well as strategically partner with extended team members including pricing and access, sales, promotion, marketing and our Research & Development division. The Associate Director will demonstrate, consistently, strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change.

Requirements

BA/BS
Minimum of eight (8) years of experience in pharmaceutical marketing/market research
Past roles in market research, analytics, sales, forecasting, access and pricing, marketing or competitive intelligence
Well-developed analytical and problem-solving skills; demonstrated ability to think strategically and objectively
Expertise in quantitative and qualitative research methodologies and understanding of secondary data sets/analytics and epidemiology data.
Proven analytical expertise and ability to communicative research outputs with effective storytelling that turn data into actionable insights.
Act as a strategic consultant with ability to quickly establish relationships of trust and credibility and develop effective partnerships with multiple stakeholders and team members
Proficient technical aptitude to build expertise with various current and innovative market research techniques to provide unique solutions in a rapidly evolving therapeutic area and market landscape
Ability and comfort in prioritizing and managing multiple requests from both marketing points and extended team members
Ability to communicate effectively and a strong desire to lead change
Business Analysis
Business Development
Business Management
Communication
Data Analysis
Epidemiology
Key Performance Indicators (KPI)
Marketing
Marketing Communications (MarCom)
Market Research
Project Reviews
Qualitative Research
REMOTE_SKILL-1-52891
Researching
Research Methodologies
Research Planning
Stakeholder Relationship Management
Strategic Insights
Supplier Management
User Research
Waterfall Model

Nice To Haves

Launch excellence
Early commercial development knowledge
Familiarity with marketing strategy development
Strong leadership skills around customer focus, decision making, courage & candor, and collaboration / teamwork
Solid project management skills
Ability to motivate without authority
Ability to support transformation and manage change in a fast-paced environment

Responsibilities

Develop and oversee execution of an assigned portion of the global market research plan within the product franchise with a strategic mindset and minimal supervision.
Provide leadership and strategic thinking for assigned primary market research projects for our product including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors products and current/future market developments.
Take full ownership of understanding the business challenges/information needs, consider alternatives, propose appropriate method/approach, apply best practices, and proactively consider and/or develop new techniques and innovations to meet objectives.
Implement market research studies and manage budget of projects; brief market research vendor partners to deliver what is required (e.g. objectives, timeline, compliance requirements, actionable insights and recommendations); understand vendor capabilities, quality requirements, and recommend innovative options.
Articulate the rationale, hypotheses, and methodology of research approaches to both the manager and the franchise / client team proactively and ensure the business objectives are met and communicated in an effective way.
Able to assess and direct vendor technical capabilities and manage risks in the analytic process
Proactively communicate and facilitate discussion with marketing / commercial teams to ensure that insights are considered in decision-making and planning; integrate a variety of sources/studies to present strategic options to the extended team; provide consultative guidance to marketing / commercial team(s).
Collaborate proactively with cross-functional business partners including marketing communications, market access, commercial team, and the advertising agency to ensure optimal integration for launch and post-launch activities.
Work with the forecasting team to Assist with analysis to inform the strategic assumptions that are built into brand forecasts and tracking of key performance indicators and benchmarking dashboards.
Partner with other analytic functions to advance the use of novel data sources including Real World Data.
Work on and lead ad hoc franchise-wide initiatives as needed.