Assoc CoBrand Acq Program Manager

Southwest Airlines

85d • $81,200 - $90,200

About The Position

The Associate CoBrand Acquisition Program Manager collaborates with external partners (Chase Bank), ad agencies, internal Brand, Marketing, Media, Legal, Finance, and Analytical Teams to build a strategy that is successful between the Southwest and Chase acquisition channels through content creation, digital marketing, business cases, and performance management. They'll provide data surrounding the channel and campaign support and find solutions to channel problems or performance degradation to limit financial impact. The Associate CoBrand Acq Program Manager is a skilled communicator and problem solver who is ready to pilot the future of Southwest.

Requirements

• High School Diploma or GED.
• Intermediate level experience, fully functioning broad knowledge in consumer acquisition marketing, channel marketing, and digital product marketing, including online, email and/or direct mail.

Nice To Haves

• Knowledge of acquisition and channel marketing, including online/digital channels such as desktop and mobile marketing, website/ecommerce, social media, as well as direct mail, and/or email marketing.
• Knowledge of product marketing and marketing strategy.
• Knowledge of financial services and/or the credit card industry.
• Skilled in developing business cases and building a marketing/strategic plan.
• Skilled in partner management and relationship-building.
• Skilled in communicating effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats.
• Skilled in strategic thinking with the ability to see the big picture.
• Skilled in analytics and problem-solving with a focus on KPI and performance management.
• Ability to gain commitment to shared goals with peers, team, external partner and Marketing department.
• Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources.

Responsibilities

• Oversee marketing channel and campaign strategy for credit card acquisitions, delivered via key online/digital channels, or other channels such as airport, call center, and direct mail.
• Lead creative briefings for 360-campaigns and testing initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance to creative teams in a clear and concise manner.
• Work with analytics partners, monitor and report on campaign or channel KPIs and digital metrics to inform strategies, including site and page traffic, click-through rates, conversion rates, overall funnel analyses, and digital optimization efforts to increase credit card applications.
• Determine and oversee requests for analytics, customer insights, testing, and competitive tactics to suggest innovative opportunities to leaders for review, input and execution, driving to higher response, application rates and other KPIs.
• Build relationships with Team members at Southwest and issuing bank partners in order to inspire, influence, collaborate, and gain alignment to exceed product acquisition goals.
• Communicate channel status and campaign results regularly, or via structured presentations to senior marketing leaders, telling a compelling and relevant story with a well-thought-out point of view, recommendations, poise, and confidence.
• Lead strategic acquisition initiatives, in collaboration with internal and external partners, to deliver incremental credit card applications and acquisitions.
• Partner with Financial Planning Teams to prepare financial business cases, develop forecasts and monitor progress.
• Construct own hypotheses to problem solve, applying ingenuity and creativity.

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too).
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings.
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit.
• Competitive health insurance for you and your eligible dependents (including pets) starting from the very first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Air Transportation
• Education Level: High school or GED