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The Assistant Vice President, Sales (AVP) coaches, drives and co-leads regional sales new business growth, holding Account Executives (AEs) accountable for daily activities and behaviors that lead to sales goal achievement. In some instances, the AVP is a team leader with direct-report AEs (referred to as an AVP's 'pod'). The primary measure of success is new business acquisition, also known as 'growth business' - cross-selling and new logo acquisition. Secondary success measures include: hitting revenue and growth proposal goals. The tertiary success measure includes hitting contribution margin (CM) goals. The AVP focuses on the following areas, either with a region or pod emphasis, depending on the existence of direct-reports: accountability to prospecting activity - ensure AEs are prospecting and forming new relationships at appropriate levels for ITA Group; development and administration of robust prospecting plans, including marketing strategies, call plans, next step development and opportunity qualification; funnel management accountability - updating Salesforce with prospecting and pre-sale activity; Account Development Plans - penetrating account strategies and opportunity road mapping. Hold AEs and themselves accountable to execute on each client prospecting plan; increasing the number of AEs hitting their pod/revenue goal, in addition to face-to-face and proposal volume goals; coordination with marketing strategy teams and marketing automation technologies; marketing campaign planning and/or execution; Assist the entire region, regardless of POD affiliation, with pre-sale efforts that may lead to more efficient and effective sales timelines.