Assistant Vice President for Marketing and Digital

UT Southwestern Medical Center • Dallas, TX

394d

About The Position

The Assistant Vice President for Marketing and Digital at UT Southwestern is responsible for overseeing a wide range of marketing and digital initiatives aimed at enhancing the institution's brand reputation and implementing innovative digital marketing strategies. This role involves managing a team of marketing professionals, collaborating with various departments, and utilizing data-driven approaches to optimize marketing efforts in support of UT Southwestern's educational, research, and clinical objectives.

Requirements

• Bachelor's Degree in Communications, Journalism, Marketing, Advertising, Business, or a related field.
• 10 years of experience leading a Marketing and/or Communications team.
• In-depth knowledge of healthcare systems and academic medicine marketing strategies.
• Excellent interpersonal, written, and oral communication skills.
• Strong understanding of analytical and financial management principles.

Nice To Haves

• Master's Degree in a related field.
• Experience in academic medicine.

Responsibilities

• Develop and execute strategic marketing plans to enhance brand awareness and loyalty.
• Oversee digital marketing campaigns, including SEO, SEM, and email marketing.
• Communicate effectively with leadership and stakeholders to present marketing strategies.
• Collaborate with other departments to align marketing strategies with business objectives.
• Leverage analytics to measure campaign effectiveness and report key performance indicators.
• Build and lead high-performing marketing and digital teams, providing mentorship and development opportunities.
• Manage marketing and digital budgets to maximize return on investment.
• Conduct market research to identify trends and refine marketing strategies.
• Innovate marketing approaches based on new trends and technologies.

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Tuition reimbursement
• Paid time off
• Loan forgiveness
• Childcare assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Hospitals
• Education Level: Bachelor's degree