Assistant Vice President, Creative Director Copywriter, American Global Brands (DMIs) at LOreal USA

L'Oréal • New York, NY

424d • $144,800 - $210,000 • Remote

About The Position

The Assistant Vice President, Creative Director Copywriter at L'Oreal USA is a senior-level role responsible for leading the development and execution of creative concepts and 360 advertising campaigns for various beauty brands within the L'Oreal USA portfolio. This position requires a strong background in advertising and marketing, with a focus on storytelling across multiple platforms. The candidate will play a crucial role in shaping the creative direction of L'Oreal's in-house agency, 'L'Agency', and will work closely with global and US brand teams to ensure alignment with brand objectives and industry trends.

Requirements

• 8-14 years of relevant work experience
• Proven agency success
• Bachelor's degree in English, Marketing, Communications, or related field
• Proven experience as a copywriter in an advertising agency or similar working environment, with a portfolio showcasing award-winning work
• Strong writing, editing, and proofreading skills, with a meticulous attention to detail
• Excellent creativity and the ability to generate original ideas that align with brand objectives and resonate with target audiences
• Master at crafting copy for various mediums, including TV, digital ads, social media posts, influencer programs, email campaigns, and more
• Ability to work collaboratively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines
• Strong communication skills and the ability to effectively present and justify creative concepts to team members and brand teams.

Nice To Haves

• Experience in beauty or consumer goods industries
• Familiarity with digital marketing strategies
• Knowledge of social media trends and best practices

Responsibilities

• Lead the development and execution of creative concepts and 360 advertising campaigns for different beauty brands within the L'Oreal USA portfolio.
• Define and communicate the creative vision, tone, and style for each campaign, ensuring alignment with global brand team's objectives, brand guidelines, and industry trends.
• Translate global brand team briefs and insights into compelling 360 concepts that meet strategic objectives and drive results.
• Present creative concepts, pitches, and campaign ideas to key stakeholders, global brand teams, and US brand teams, effectively articulating the strategic rationale and creative vision behind each proposal.
• Lead brainstorming sessions and ideation workshops to generate innovative ideas and solutions that push the boundaries of creativity.
• Stay informed on emerging trends, technologies, and best practices in marketing, incorporating relevant insights into campaign development and execution.
• Provide guidance and assist brand teams with external agencies to enhance creative work from agency partners.

Benefits

• Profit sharing
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Cell phone reimbursement
• Pension plan
• Work from home
• Vision insurance
• Gym membership

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Health and Personal Care Retailers
• Education Level: Bachelor's degree