Assistant Vice Chancellor for Marketing and Recruitment

University of Wisconsin Stout•Kenosha, WI

14d

About The Position

The Assistant Vice Chancellor for Marketing and Recruitment (AVC) provides strategic direction and leadership for the university's marketing and recruitment efforts. The AVC works with the Chancellor’s Cabinet, the Chancellor, and other university community members to improve student recruitment, enrollment, and the university’s reputation as a recognized public regional comprehensive institution. As the university’s top recruitment and marketing officer, the AVC sets the strategic direction for the recruitment and marketing teams, focusing on creating comprehensive and innovative solutions to boost student recruitment and strengthen the university’s identity, brand, and messaging. The AVC oversees professional and student staff in Admissions, responsible for recruitment and admission counseling, and Media and Marketing, responsible for public and media relations, social and digital media, web design and development, and marketing. Additionally, the AVC leads cross-university collaborations that foster meaningful operational improvements in recruitment and multimedia marketing communications.

Requirements

Bachelor’s degree in communications, public relations, business, marketing or a related field.
Minimum of seven years of progressive experience in sales and marketing, with at least 3 years in a leadership role.
Experience in multimedia marketing strategy and communication.
Experience in persuasive multimedia advertising, promotions, campaigns, social media targeting, and market research.
Demonstrated ability to develop and implement innovative marketing techniques in a budget-constrained environment.
Proven Experience managing budgets, personnel, vendors, and cross-functional teams.

Nice To Haves

Master’s degree in a related field.
Experience in media buying focused on targeted ad space across different channels (TV, digital, radio, print, etc.) that ensures maximum visibility and ROI.
Experience leading marketing strategy and operations within post-secondary education.
Experience in admissions recruitment within post-secondary education.

Responsibilities

Serves as the lead brand ambassador for the University, advancing the institution's identity, brand awareness, messaging, and marketing.
Leads a team of Admissions Counselors and oversees hiring, training, and supervision.
Determine Admission Counselor recruitment territories, establish visit schedules and activities, regularly monitor enrollment funnel performance, and adjust recruitment and marketing activities as needed.
Oversee the creation of recruitment materials and communications, including print, digital, video, and social media content tailored for different prospective student groups (e.g., high school students, transfer students, adult and returning students, graduate students, online students, international students, etc.).
Leads a team of multimedia creative talent and oversees resources, which include areas such as public and media relations, social and digital media, web design and development, and communication and marketing.
Oversees university multimedia communication channels, including the website, paid media, earned media, social media, and CRM platforms.
Oversee the development, production, and distribution of university marketing and communication materials.
Produces and directs social/digital and new media content of all kinds-text, photography, and video–to enhance the University’s social/digital media presence and demonstrably increase constituent engagement, partnering as necessary with other content providers across campus.
Monitors and continually expands expertise in cutting-edge social media practices and technologies.
Strategically grow online communities and create and execute viral and targeted campaigns that achieve marketing and communication goals, partnering with other university offices and areas as needed.
Enhances UW-Parkside’s reputation and visibility by driving earned media placements in influential media through reporter outreach, pitch development, and using measurement/analytics to inform future growth strategy.
Oversees utilization and application of multimedia and marketing tools, including an AI-assisted suite for communications and brand management.
Develops and manages annual multimedia purchase and ad campaigns.
Amplifies the University’s impact in the marketplace through integrated marketing and cross-university media buys.
Leads market research and market analysis efforts.
Serves as a key member of the university relations and crisis communications team and liaises with others on campus and within the Universities of Wisconsin as needed.
Monitors on-going assessment and continuous improvement of programs and services by guiding the establishment of annual goals, ensuring progress towards goals is met, articulating challenges, and reporting on annual outcomes and achievements for programs and services
Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
Establishes priorities that align with the strategic directives of the Office of the Chancellor or Vice Chancellor, ensures units effectively carry out duties in a way that best supports the strategic direction of the university.
Provides direct supervision of department/division leadership staff, and monitors compliance with laws, regulations, university policies and procedures, and relevant contractual obligations
Supports special initiatives and/or grant-funded programs that require the Vice Chancellor's attention with respect to program design, planning, coordination, and interaction with internal and external stakeholders
Advises and collaborates with the Chancellor, Associate Vice Chancellor and/or Vice Chancellor on critical issues, representing the functional area of supervision at appropriate meetings and events as requested; and serves on and/or leads various program and/or university committees as directed
Facilitates collegial, collaborative working relationships with a broad range of stakeholders, partners with administrative and academic departments to support initiatives, and gathers input from key stakeholders to support recommendations