Assistant Store Manger, Sales

Wayfair-posted 5 months ago
$90,000 - $100,000/Yr
Full-time • Mid Level
Wilmette, IL
Furniture, Home Furnishings, Electronics, and Appliance Retailers
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As the Assistant Store Manager, Retail Sales you'll lead the strategy, performance, and execution of the store's customer-facing sales experience. Reporting to the General Manager, you'll own key performance metrics across conversion, revenue, and customer satisfaction, driving the floor's daily energy and long-term growth. Your leadership will be essential in building a high-performance selling culture that empowers teams, enhances engagement, and delivers seamless, consultative shopping experiences. You'll be a cross-functional leader: collaborating with Visual, Asset Protection, Talent, Design, and Operations to ensure the sales floor is staffed, trained, motivated, and ready to exceed goals every day. The ideal candidate combines deep retail sales experience, strong business acumen, and a passion for developing people to build a culture of excellence and accountability.

  • Define and execute plans to drive conversion, AOV, UPT, and revenue goals while delivering a premium in-store shopping experience.
  • Directly manage ASMs, Senior Specialists, and Sales Associates, training, coaching, and building clear pathways to performance and growth.
  • Leverage dashboards, tools, and CRM data to set clear expectations, deliver impactful feedback, and adjust strategies in real time.
  • Set the bar on the sales floor, modeling best-in-class consultative selling and ensuring consistent customer engagement.
  • Host team huddles, performance reviews, and one-on-one coaching sessions that align teams, build trust, and drive momentum.
  • Ensure the team delivers personalized, thoughtful, and solutions-based service that builds loyalty and earns repeat visits.
  • Collaborate with peers in Visual, Logistics, Talent, and Design to maintain high operational standards and cohesive customer journeys.
  • Create a culture of feedback and celebration where wins are shared, energy stays high, and top performers are recognized.
  • Lead adoption of new tools, processes, or pilots with enthusiasm, providing feedback to iterate and improve.
  • Oversee scheduling, floor coverage, and opening/closing duties while ensuring alignment to compliance, safety, and company policy.
  • 3-5 years leading retail sales teams of 20+, ideally in high-volume or specialty environments (home goods, design, lifestyle brands preferred).
  • Deep understanding of conversion metrics, selling strategies, and customer needs paired with a natural ability to coach others to excel.
  • Energized by hitting and exceeding KPIs and have a track record of operationalizing performance expectations.
  • Comfort and interest in home furnishings, design categories, and helping customers build beautiful, functional spaces.
  • Ability to coach with clarity, give feedback that sticks, and lead conversations that drive growth and alignment.
  • Thrive in fast-moving environments, handle multiple priorities with grace, and lead your team through change with confidence.
  • Quick to identify challenges and decisive in resolving them, always keeping team morale and the customer at the center.
  • Comfortable using CRM tools, Google Suite, dashboards, and POS systems to manage performance and inform decisions.
  • Believe your team's success is your success and you're passionate about growing others through coaching, feedback, and recognition.
  • Willing and able to work a retail schedule including evenings, weekends, holidays, and peak seasonal periods.
  • Earn competitive compensation, with regular opportunities for performance-based increases and performance based bonuses.
  • Access professional development and advancement opportunities to help you grow with us.
  • Medical, dental, and vision insurance coverage starts on your first day.
  • Start accruing paid time off immediately because work-life balance matters.
  • We'll match up to 4% to help you plan for your future.
  • Eligible after 6 months of employment, learn, grow, and get support along the way.
  • Save big on the pieces you love plus get 10% off at our in-store restaurant.
  • Choose from paid and unpaid leave plans to support your growing family.
  • Our full-time roles receive the full benefits package, while part-time or seasonal team members may have modified offerings.
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