Assistant Sales Manager

Medical Essential Diagnostics•Princeton, NJ

About The Position

Key Responsibilities: STRATEGIC PLANNING & MARKET POSITION Create and implement marketing strategies aligned with business goals. Conduct market research to identify opportunities, trends, and client needs. Develop strategies to enhance brand recognition, awareness, and loyalty. Work closely with the Marketing Director to align departmental initiatives, support strategic planning, and ensure cohesive execution across all marketing functions. CAMPAIGN DEVELOPMENT & EXECUTION Plan and execute multi-channel marketing campaigns, including digital, social media, email, print, and event-based initiatives. Ensure consistency in brand messaging and visual identity across all marketing channels. Conduct cold calling and outreach to prospective clients as needed. Oversee the social media team and their content strategy and execution. Oversee mobile team development, scheduling, and growth initiatives. TEAM LEADERSHIP & STAFF DEVELOPMENT Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance environment Lead the onboarding, training, and ongoing development of in-house marketing staff to ensure consistent performance, brand alignment, and adherence to departmental processes. Coordinate with team leads and representatives to ensure KPIs are being met across all roles. PERFORMANCE MANAGEMENT & REPORTING Track and evaluate campaign performance to optimize results. Monitor key performance indicators (KPIs) and provide regular performance reports to leadership. Prepare and deliver weekly performance updates and comprehensive monthly progress reports for in-house marketers. Use data-driven insights to refine marketing strategies and enhance campaign effectiveness. COLLABORATION, OPERATIONS & COMPLIANCE Maintain strong relationships with external partners, vendors, and agencies. Follow all Marketing SOPs to ensure operational consistency and compliance. Other duties as assigned.

Requirements

Bachelor’s Degree in related field
Proven marketing or sales experience
Ability to effectively lead a team
Strong attention to detail
Strong multitasking skills
Strong communication skills
Logistics experience
Management experience

Responsibilities

Create and implement marketing strategies aligned with business goals.
Conduct market research to identify opportunities, trends, and client needs.
Develop strategies to enhance brand recognition, awareness, and loyalty.
Work closely with the Marketing Director to align departmental initiatives, support strategic planning, and ensure cohesive execution across all marketing functions.
Plan and execute multi-channel marketing campaigns, including digital, social media, email, print, and event-based initiatives.
Ensure consistency in brand messaging and visual identity across all marketing channels.
Conduct cold calling and outreach to prospective clients as needed.
Oversee the social media team and their content strategy and execution.
Oversee mobile team development, scheduling, and growth initiatives.
Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance environment
Lead the onboarding, training, and ongoing development of in-house marketing staff to ensure consistent performance, brand alignment, and adherence to departmental processes.
Coordinate with team leads and representatives to ensure KPIs are being met across all roles.
Track and evaluate campaign performance to optimize results.
Monitor key performance indicators (KPIs) and provide regular performance reports to leadership.
Prepare and deliver weekly performance updates and comprehensive monthly progress reports for in-house marketers.
Use data-driven insights to refine marketing strategies and enhance campaign effectiveness.
Maintain strong relationships with external partners, vendors, and agencies.
Follow all Marketing SOPs to ensure operational consistency and compliance.
Other duties as assigned.