Assistant Professor of Professional Practice, Strategic Communication

University of Miami•Coral Gables, FL

14d

About The Position

The Department of Strategic Communication at the University of Miami’s School of Communication is seeking a full-time Assistant Professor of Professional Practice to teach courses in social media strategy, analytics, influencer, creator, and brand partnerships in our department. This position will commence August 15, 2026. The position entails teaching six courses per academic year, as well as academic advising of undergraduate and graduate students. A master’s degree in advertising, public relations, communication, marketing, or related field is required. A minimum of seven to ten years of professional experience in social media strategy and management, influencer marketing, content creation, or related digital campaigns is required. The successful candidate will teach undergraduate and graduate courses, develop and update the curriculum to align with industry practices, advise student projects, and bring real-world experience into the classroom, while maintaining an active profile in the professional field. This role is designed to combine practitioner credentials with strong teaching and mentoring skills to prepare students for careers in social, influencer, and content marketing. The candidate must have expertise and extensive professional experiences in at least three of the following areas: social media campaign implementation and management, analytics, brand partnership, co-marketing, content creation, audience engagement, and influencer strategy in relation to tools, platforms, legal, compliance, and risk management. The candidate also must have the ability to teach core courses in the advertising or public relations program, such as social media messaging and strategies, advertising strategy development, public relations strategy development, and project management. The candidate must be passionate about working with students and must help students with academic advising and career guidance. In addition, the candidate must have strong interests and ability in developing and teaching online and specialized certificate programs. Given Miami’s distinctive cultural landscape, experience in entertainment, sports, arts, or fashion is highly desirable. The Department of Strategic Communication at the University of Miami is dedicated to developing the next generation of creative, analytical, and socially responsible leaders in advertising, public relations, and strategic social media communication. The department offers undergraduate majors and minors in Advertising and Public Relations, a Master of Arts in each discipline, and a minor in Strategic Social Media Communication. The University of Miami is a vibrant and diverse academic community located in Coral Gables, Florida—a dynamic hub for global engagement, innovation, and cultural exchange. As one of the nation’s top research universities, the University of Miami is committed to fostering academic excellence, discovery, and service. The University enrolls more than 19,000 students from around the world and is recognized for its dedication to addressing complex societal challenges through interdisciplinary collaboration and community partnerships. Review of applications will begin in late January 2026 and will continue until the position is filled.

Requirements

A master’s degree in advertising, public relations, communication, marketing, or related field is required.
A minimum of seven to ten years of professional experience in social media strategy and management, influencer marketing, content creation, or related digital campaigns is required.
Expertise and extensive professional experiences in at least three of the following areas: social media campaign implementation and management, analytics, brand partnership, co-marketing, content creation, audience engagement, and influencer strategy in relation to tools, platforms, legal, compliance, and risk management.
Ability to teach core courses in the advertising or public relations program, such as social media messaging and strategies, advertising strategy development, public relations strategy development, and project management.
Passionate about working with students
Strong interests and ability in developing and teaching online and specialized certificate programs.

Nice To Haves

Given Miami’s distinctive cultural landscape, experience in entertainment, sports, arts, or fashion is highly desirable.

Responsibilities

Teaching six courses per academic year
Academic advising of undergraduate and graduate students
Teach undergraduate and graduate courses
Develop and update the curriculum to align with industry practices
Advise student projects
Bring real-world experience into the classroom
Maintain an active profile in the professional field
Teach core courses in the advertising or public relations program, such as social media messaging and strategies, advertising strategy development, public relations strategy development, and project management
Help students with academic advising and career guidance
Developing and teaching online and specialized certificate programs