Assistant Online Grand Opening Manager (214)

DRB Homes•Rockville, MD

4d•Onsite

About The Position

The Assistant Online Grand Opening Manager will be responsible for company-wide management of the Grand Opening Process, conversions, and metrics of VIP leads to appointments and sales. They will be responsible for identifying areas and sources for improvement and creating training opportunities to maximize department coverage and conversion of the ongoing Grand Opening Schedule. To provide advancement opportunities and a path for growth for Top Performers who have demonstrated leadership qualities. This role will provide Corporate OSC Floater duties as needed in addition to the Grand Opening duties. All expectations of the Online Sales Consultant role will continue to apply.

Requirements

Proficiency in MS Office software applications, i.e. MS Excel
Detail oriented and organized
Excellent Customer Service skills required
Ability to multi-task and establish priorities
Knowledge of new home sales process is required
B.S. Degree in Business; Marketing or similar discipline; college degree preferred OR
5-7 years of residential homebuilding sales or marketing experience OR
Equivalent combination of education and/or work experience

Nice To Haves

Knowledge system sales software is a plus (CRM, 1440)

Responsibilities

Measure and track Grand Opening Timelines and Process across divisions
Report weekly metrics and roll-ups to Allison (and Division Sales Leaders as needed)
Analyze metrics, VIP lead traffic, conversions, and identify areas of success and improvement
Manage implementation and results of Grand Opening Process including Lead scoring, drip campaign messaging, OSC personalized emails, metrics, and projections
Support VIP Dial for Dollars Campaign across all divisions.
Identify VIP campaigns for additional OSC support to maximize OSC Department timeliness and effectiveness of conversion of VIP Leads to appointments.
Monitor VIP Lead messaging across the department via Click platform for cohesive, unique, and non-repetitive messages to our customers.
Provide support to OSC team members in troubleshooting, policies and procedures, guidance, and other requested support.
Assist in the onboarding and training of new OSC team members
Identify areas for improving conversions across the Department
Maintain familiarity with all DRB communities and divisions to anticipate future department staffing needs
OSC job duties as Corporate OSC Floater
Meet or exceed monthly conversion targets.
Provide excellent customer service.
Promptly respond to all inquiries utilizing email, phone, text and mail as appropriate.
Assesses lead’s needs and preferences to determine appropriate community and product.
Schedules appointments for leads at appropriate community.
Provide information regarding community and surrounding area.
Provides Sales Team with all information about lead’s needs and preferences to insure warm and smooth transfer.
Provides referrals to lenders and other resources as needed.
Communicates appointment details to lead, including time, date, location with driving directions, name of sales consultant, direct phone number for sale consultant.
Audits division and community web pages regularly.
Submits website changes to corporate marketing group.
Demonstrates thorough knowledge of DRB practices and products.
Oversight of electronic marketing efforts, including eblasts to leads, prospects and real estate agents.
Follows up with lead after appointment to close the loop and, in coordination with sales consultant, determine next steps.
Acts as resource to sales team by sharing lead information and feedback.
Attends and participates in sales meetings
Maintains tracking records including lead information, appointments scheduled and kept, Sales resulting from appointments
Reports metrics regularly to leadership team, including number of leads, conversion of leads to appointment, percentage of appointments kept conversion of kept appointment to sale, conversion of lead to sale
Enter all pertinent information into CRM including records of all interactions with the lead.
Visits communities regularly to establish strong working relationships with sales team and insure accurate and timely knowledge of product and location.
Manage inbound phone calls as directed by leadership team.
Performs other duties as assigned by management.